JSA today announces the promotion of Dean Perrine to Chief Experience Officer (CXO). The promotion reflects JSA’s continued focus on ensuring a results-oriented, positive and consistent experience across all facets and phases of the client relationship.
With over 25 years in the telecom and digital infrastructure industries, Perrine brings a unique blend of industry analysis, results-focused marcom strategy, and deep PR and marketing expertise to the position. His career has been defined by helping some of the industry’s most recognizable brands navigate complex markets, understand and set trends and establish strong competitive position through industry disruption. At JSA, Perrine has spent the last 15 years in various leadership positions, with a focus on client success and brand strategy.
“Dean’s promotion reflects JSA’s commitment to continually improving its work while supporting the innovators moving the digital infrastructure industry forward,” says Jaymie Scotto Cutaia, CEO & Founder of JSA. “Our clients are looking for more than execution; they want a trusted advisor who understands their technology, their markets and the unique challenges they face. Dean has consistently delivered the highest level of strategic guidance and support and will help to ensure the best possible experience for all our current and future clients.”
As Chief Experience Officer, Perrine will focus on aligning JSA’s proprietary tech-enabled tools, brand strategy development and execution, communications and results, to ensure positive and productive outcomes across all facets and phases of the JSA client relationship. The role formalizes JSA’s commitment to defining the next era of brand marketing, putting the client experience front and center.
“Our clients operate in one of the most complex, visible and often misunderstood industries in the world,” explains Perrine. “Exceptional experiences and meaningful outcomes start with truly understanding their objectives, challenges, opportunities and audiences. I’m honored to step into this role and continue elevating and streamlining the experience JSA’s team delivers every day.”
