Following the Earth Day release of Greener Data: Volume Three, JSA is taking the Greener Data movement on the road with a year-long book tour designed to bring the conversation around sustainable digital infrastructure directly to the industry’s biggest stages.

With stops in National Harbor, Cannes, Las Vegas, Reston, Honolulu and New York, the Greener Data Book Tour will spotlight the leaders, contributors and ideas shaping a more sustainable digital future.

More than a traditional book tour, the campaign brings together several of JSA’s strengths: industry event engagement, executive visibility, content creation, community building and multimedia storytelling.

Each stop will feature a unique Greener Data activation, from author signings and complimentary book giveaways to exclusive JSA TV interviews, networking moments, event tie-ins, speaking panels featuring Greener Data authors, sustainability conversations and creative ways to keep the Greener Data mission moving forward.

Extending the Greener Data Conversation Beyond the Page

As AI, cloud, connectivity and data center growth continue to accelerate, the digital infrastructure industry is facing increasingly urgent questions around power, sustainability, community impact, talent development and climate responsibility.

That is exactly why JSA launched the Greener Data book series.

Across three volumes, Greener Data has brought together voices from across the global digital infrastructure ecosystem to explore how the industry can grow smarter, cleaner and more responsibly. Volume Three continues that mission with contributions from leaders, innovators and changemakers addressing some of the most important topics facing the sector today, including AI growth, next-generation leadership, sustainable infrastructure, community engagement and the future of climate-conscious data.

Through the book tour, JSA is extending that conversation beyond the page and into the places where the industry is already gathering, connecting and shaping what comes next.

First Stop: ITW in National Harbor

The first stop of the Greener Data Book Tour took place during International Telecoms Week in National Harbor, where JSA hosted one of the most meaningful moments of the tour so far: the Greener Data Exchange.

Held alongside one of the digital infrastructure industry’s most prominent global events, the Greener Data Exchange brought together authors, contributors, industry leaders and sustainability advocates for an evening of connection, conversation and celebration. Several Greener Data authors were in attendance signing copies of the book, creating a personal and memorable way to bring Volume Three to life.

Another highlight from the National Harbor stop was the Greener Data Hotline activation, which invited attendees to share their thoughts, ideas and reflections on the future of sustainability in digital infrastructure. The activation created a fun, interactive way to capture real voices from across the industry and continue the conversation beyond the event itself.

From signed books to live conversations, the first stop set the tone for the year-long tour: thoughtful, collaborative and centered on the people powering a greener digital future.

Next Stop: Datacloud Global in Cannes

This week, the tour continues at Datacloud Global in Cannes, France, where Greener Data will be connected to the event’s Talent in Tech program.

The Talent in Tech community has a meaningful connection to Greener Data: Volume Three, with several members featured in the chapter on next-generation leadership. The program is sponsored by global data center expert Susanna Kass, a two-time Greener Data contributor whose work continues to advance conversations around sustainability, innovation and leadership in the data center industry.

In addition, JSA’s Barb Mitchell will be featured on a Talent in Tech panel, and several Greener Data contributors connected to the program participated in exclusive interviews with JSA TV.

The Datacloud Global stop reflects the larger purpose of the tour: to use major industry moments as opportunities to elevate important voices, spotlight future-focused leadership and continue building momentum around sustainable digital infrastructure.

A Year-Long Campaign Across Six Cities

As the Greener Data Book Tour continues throughout the year, each city will feature its own unique activation. Some stops will include author signings and book giveaways. Others will bring together contributors for JSA TV interviews, networking opportunities, event programming, speaking panels, special activations or creative ways to engage the industry in the sustainability conversation.

Upcoming tour stops include:

• National Harbor, Maryland
• Cannes, France
• Las Vegas, Nevada
• Reston, Virginia
• Honolulu, Hawaii
• New York, New York

While each stop will look different, the mission remains the same: to elevate the ideas, leaders and stories shaping a more sustainable digital infrastructure future.

Powering Change, City by City

For JSA, the Greener Data Book Tour is more than a promotional campaign. It is a reflection of the agency’s continued commitment to supporting the digital infrastructure ecosystem through storytelling, visibility, community engagement and industry education.

No single company, technology or leader can solve the sustainability challenges facing digital infrastructure alone. But by bringing more voices into the conversation, sharing practical ideas and creating space for meaningful dialogue, the industry can continue moving toward a smarter, more sustainable future.

From conference stages and speaking panels to book signings, JSA TV interviews and meaningful industry conversations, the tour is designed to keep that momentum going.

Six cities. One vision.

JSA is proud to help carry the Greener Data movement forward — city by city.

To learn more about Greener Data: Volume Three and to purchase the book, visit greenerdata.net. To see where JSA is going next, be sure to follow JSA’s LinkedIn page.