At our core, we connect the right people to grow your brand equity and to increase your business opportunities. Our PR services leverage JSA’s established relationships and extensive media, analyst, blogger and social influencer database (yep, over 1 Million worldwide!), to pitch and promote your company to targeted industry, mainstream and/or regional outlets and publications. This includes writing your press releases, building a pipeline of news, proactive pitching, article writing, meeting management, email campaigns, and if you wish, JSA TV interviews.
Does the idea of managing your social in-house exhaust you? Yep, we get that a lot. And truth be told, it’s a lot of work hours, when done right. From engaging content, to informative infographics, short videos, images, charts and/or memes, not only does our dedicated JSA team get creative, we get #results. Focused on LinkedIn, Twitter, and Facebook (though open to other platforms depending on client needs), we utilize targeted groups and our collective reach (including several industry social influencers on our team) to promote your social content and increase your thought leadership. We also add in our favorite media connections, and re-post articles you are mentioned in, to further drive your company’s media relations.
With all the money spent on recruiting, hiring and incentivizing your sales team, shouldn’t you make sure your 24/7 salesperson, the one who never takes a single second off and brings in daily warm leads, gets a little love? Yep, your web content. Much like a beautiful sports car, as soon as you drive it off the lot, or rather post your new site, it depreciates in value… unless of course JSA is your partner. Our job is to write first drafts of web copy (including those pesky news sections that get out of date in a heartbeat) and blog posts, as well as sales collateral, such as product or company data sheets, customer case studies and/or sales decks. Then use the PDFs as gated material to lure more leads to your updated website (yep, see inbound marketing above). Point is, a well-maintained site gets more warm leads.
Like a tree falling in the woods, if no one hears it, it basically didn’t happen. Our job at JSA is to not just execute on your marketing and PR initiatives, it’s to track and optimize, so we can say confidently that our news is heard. We rely on a third-party reporting tool that handles big data effortlessly in an easy-to-understand manner. And get ready for it – here comes the common sense part: we make sure we do more of what’s working, and spend less time and resources on what’s not. Our reporting tools include daily media and lead monitoring (if desired), pick-up reports 2-3 business days after a news release, and monthly/quarterly metrics reports, which outline all our recent activity, the results, and how we will track for success moving forward.
JSA believes in the ‘1-2 punch’ strategy: outbound + inbound communications to increase your lead generation. Complement your news with a developed inbound marketing strategy, where JSA can manage and track interest, including your Google searches and web visitors, create and track landing pages with your new or existing gated material (like case studies or eBooks), create and mange your ‘drip campaigns’ where automatic emails are sent based on lead behavior and interest, and segment and grow your smart lead lists.
We've got to admit, this is a new one for us… so we brought in an established Google SEO and PPC expert, not to mention tech YouTuber, to do this work right, straight ‘out of the gate’. So our new specialty: Google AdWords, LinkedIn Ads and Facebook Ads. How do we get results? We create multiple, targeted ad groups, analyze the different products/services offered by your company and targeted region, monitor and adjust bid strategies based on performance, create multiple effective ads, fine-tune incessantly, and ensure the keyword development and management is effective for you. And don’t just take our word for it; we rely on third-party reporting tools, including your own Google Analytics, to tell the success story for us.
Spending thousands each year on trade show attendance but not sure why? Yep, we get this one a lot too. Time to put our data to work. The JSA Research Department (a 7-person data-driven gathering of rocket scientists- ok marketing scientists) tracks all- including which events yields results for our clients, how many prospect and/or media meetings can be pre-planned before walking in, what targeted messaging, promotions, raffles and incentives work, and hey, do they have a speaking spot for you? How about an award you can take home? Time to get ready for your close up.