Press Release Strategy, Writing, Pitching, Distribution & Impact Reporting
At our core, we connect the right people to grow your brand equity and to increase your business opportunities. Our PR services leverage JSA’s established relationships and extensive media, analyst, blogger and social influencer database (yep, over 1 million worldwide!), to pitch and promote your company to targeted industry, mainstream and/or regional outlets and publications. This includes writing your press releases, building a pipeline of news, proactive pitching, article writing, meeting management, email campaigns, reporting and if you wish, JSA TV interviews.
We all know the purchasing power of 'word of mouth' referrals, as that's how we choose which restaurant to try or which 5-star mower to pick up. Nevertheless, we seldom have enough time in our own B2B businesses to outreach and truly craft, distribute and track the effectivenes of these third-party endorsements. Let JSA manage the case study process for you – from engaging with your customer to crafting compelling copy to helping you most effectively market your ROI to your target audience. And when done well, these testimonials can be distributed across multiple distribution channels, including via your website, pitch decks, social media and email campaigns. Let us show you how the power of the word can work for your bottom line.
Does the idea of managing your social in-house overwhelm you? Yep, we get that a lot. And truth be told, it’s a lot of work hours, when done right. From engaging content, to informative infographics, short videos, images, charts and/or memes, not only does our dedicated JSA team get creative, we get #results. Focused on LinkedIn, Twitter, and Facebook (though open to other platforms depending on client needs), we utilize targeted groups and our collective reach (including several industry social influencers on our team) to promote your social content and increase your thought leadership. We also add in our favorite media connections, and re-post articles you are mentioned in, to further drive your company’s media relations.
Spending thousands of dollars each year on trade show attendance but not sure why? Yep, we get this one a lot, too. Time to put our data to work. The JSA Analytics Department (a 7-person, data-driven gathering of rocket scientists...ok, marketing scientists) tracks your event success- including which events yield results, how many prospect and/or media meetings can be pre-planned before walking in, what targeted messaging, promotions, raffles and incentives work, and hey, do they have a speaking spot for you? How about an award you can take home? Time to get ready for your close up.
Our ‘JSA's DIY Press Release’ is an easy-to-use online system guiding business owners and marketers to write and/or distribute high-quality press releases via JSA tools, channels and expertise. With JSA Release, we’ve got you covered, allowing your news to reach your targeted audience quickly and effectively, so you can get back to focusing on growing your business.
JSA prides itself on our extensive industry media partnerships and relationships, as well as our intelligent media, analyst, blogger and social influencer database, which we utilize to pitch and promote our clients' news. We secure our clients' earned media placement and third-party endorsements with JSA's proprietary, proactive article placement approach, as we monitor and support headlines in the works, and pitch our clients well in advance of the story's release date.
The number one way to drive fresh leads to your site and to increase your organic search engine listing is by developing a timely, educational and consistent company blog. Your blog can showcase educational infromation, drive your thought leadership on trending topics, capture interested leads, and provide fresh content for search engines to index, adding more ways for prospective customers to find your company as an answer to their pain points. Blog content can also be repurposed into other marketing materials, such as e-books, social posts, infographics, videos, presentations and more. Don't leave it as an item on your to-do list that never gets done; let JSA cultivate your blogging calendar and deliver consistent content and results, week after week.
With all the money spent on recruiting, hiring and incentivizing your sales team, shouldn’t you make sure your 24/7 salesperson, the one who never takes a single second off and brings in daily warm leads, gets a little love? Yep, your web content. Much like a beautiful sports car, as soon as you drive it off the lot, or rather post your new site, it depreciates in value… unless of course JSA is your partner. Our job is to write first drafts of web copy (including those pesky news sections that get out of date in a heartbeat) and blog posts, as well as sales collateral, such as product or company data sheets, customer case studies and/or sales decks. We then use the PDFs as gated material to lure more leads to your updated website (yep, inbound marketing). Point is, a well-maintained site gets more warm leads.
Like a tree falling in the woods, if no one hears it, it basically didn’t happen. Our job at JSA is to not just execute on your marketing and PR initiatives, it’s to track and optimize, so we can say confidently that our news is heard. We rely on a third-party reporting tool that handles big data effortlessly in an easy-to-understand manner. And get ready for it – here comes the common sense part: we make sure we do more of what’s working, and spend less time and resources on what’s not. Our reporting tools include daily media and lead monitoring (if desired), pick-up reports 2-3 business days after a news release, and monthly/quarterly metrics reports, which outline all our recent activity, the results, and how we will track for success moving forward.