Services
Community Engagement
Data center developments are facing new challenges as they encroach on the residential edge — from community resistance to increased media scrutiny.
While some projects are slowing down or halting, hundreds of new data centers are breaking ground every year around the world. So what sets successful developers apart? They’re proactively educating communities, addressing concerns and building local trust to ease what can otherwise be a bumpy road.
The key lies in a thoughtful mix of strategic site selection, strong local partnerships and authentic community engagement. These developers don’t just build near communities — they build with them.
While each data center project is different, one fact remains the same: good community relations can always make or break the development.
As a 20-years-and-running agency dedicated to the digital infrastructure industry, we’re passionate about telling the positive story around data centers and the benefits they provide. We have the expertise, relationships and resources to create and implement a longterm community engagement program for data center developers.
Our goal? To put you in the best possible position for a successful long-term local partnership and deployment.
Based on our expertise supporting various operators’ community engagement efforts, we provide overall strategy for long-term success in local markets.
From official town halls to non-required community events, JSA manages events soup to nuts, including logistics, signage, messaging, giveaways and promotions.
We create and update digital and physical assets, such as landing pages, FAQs, brochures and other informational content. We also develop decks (including content and design) for presentations to local stakeholders.
With 20 years of local media outreach under our belt and many former local journalists on staff, JSA manages media strategy, with the goal of securing positive earned media coverage. Note that our client serves as the public spokesperson for the project, and we provide talking points + media training.
brand workshop takeaways
Strategy First. Always.
- Your Vision: A clear picture of the future you aim to create and those you impact.
- Your Mission: The purpose behind what you do.
- Your Core Values: The guiding principles that shape your culture, decisions and actions.
- Value Messaging Architecture: What sets you apart? How do you stand out from competitors? Your unique approach to serving clients, employees and the community defines your value.
- Top Storytelling Themes: What makes your organization newsworthy? We’ll identify key topics, trends and narratives that resonate with media, influencers and prospects.
- Go-To-Market Strategy: JSA will provide tailored recommendations to enhance your market presence, including our suggested strategies for earned and paid media, analyst briefings, social media, speaking opportunities, digital content, event management and more.
Ready to discuss your community engagement strategy?
Our Work
Your One Stop Shop
Explore JSA’s portfolio to see how our Marketing and PR strategies elevate brands across the data center, telecom, and digital infrastructure ecosystem. From thought leadership campaigns to media outreach and content creation, we help industry leaders amplify their message and drive measurable results. Let our expertise showcase your brand’s innovation and impact.