Nichole is Senior Vice President of Media & Community Engagement, where she helps clients build trust with the people they serve through strategic, authentic community engagement. She believes meaningful engagement starts with education: when people understand a project, policy or program, they’re far more likely to participate, offer feedback and become advocates. Her approach is to meet clients where they are, listen first, and design outreach that informs and invites real dialogue rather than simply delivering a message.

A sought-after subject matter expert, Nichole has been featured in Slate Magazine and on Vox’s Today, Explained, where she discussed how data center projects can build community trust amid growing public backlash.

Before joining JSA, Nichole spent 15 years as a journalist in print, broadcast and digital media. She then made the switch to PR, serving as Media Relations Manager for the Indiana Department of Transportation and Director of Communications at the Better Business Bureau serving Northern Indiana.

Nichole also serves her community through several nonprofit boards and is married to her high school sweetheart, with two adult children.