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As Chief Operating Officer at JSA, Barb Mitchell leads the company’s strategic direction while spearheading global market expansion. Focusing on client relationship management, strategy development, execution, and day-to-day operations, she ensures that JSA continues to deliver innovative PR, media, marketing, and event solutions for the digital infrastructure industry.
With over 25 years of experience in marketing, communications, and PR, Barb has helped organizations across North America, Europe, and Asia develop comprehensive strategies, aligning corporate objectives to elevate brand presence and reach key audiences. Barb holds a Bachelor’s degree in Communications with a minor in Marketing from the University of Calgary and a Master’s in Professional Communications from Royal Roads University.
As a key member of JSA’s executive leadership team, Barb plays a pivotal role in shaping and managing the company’s short and long-term business objectives. She is committed to driving systemic, positive changes that fuel organizational growth and innovation, focusing on structuring JSA’s team of experts to foster a culture of continuous learning.
Beyond her executive role, Barb is passionate about mentorship and education, aiming to inspire and develop the next generation of communications professionals. On a personal note, she loves music, writing, design, and travel. Barb is proudly Canadian and enjoys many outdoor pursuits in Vancouver, BC, where she lives with her family. Whether running, practicing yoga, boating, hiking, or skiing, Barb thoroughly enjoys all that British Columbia offers.
For more insights into Barb’s industry expertise, check out her interviews with key industry leaders:
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