A marketing and communications professional with extensive experience developing comprehensive marketing strategies for both mid-sized and Fortune 500 companies, Barb leads the management of JSA in Canada and emerging markets, focusing on client relationship management, strategy, execution and day to day operations.
Barb has experience working for various Canadian telecom companies such as Glentel, Wireless Wave, T Booth, Blink Media and Mac Station. In addition to that she brings vast experience launching and managing both regional and national brands from a broad marketing perspective for companies such as Coca-Cola, Constellation Brands and Heineken Inc. She has worked extensively for a wide range of industries and a broad range of products, and carries the discipline of her practice with her as she approaches any brand or company that she represents. She has overseen national marketing departments, managed complex business partnerships, launched massive brands on a national scale and managed smaller brands on a regional scale, all while managing through the dynamics of various brand stages. Barb brings a seasoned VP/ Director level marketer to the JSA team who will apply a broad strategic view to your business.
Barb holds a Bachelor’s Degree in Marketing Communications and a Master’s in Professional Communications. On a personal note, she loves music, writing, design and travel and is proudly Canadian, enjoying many outdoor pursuits in the beautiful city of Vancouver, BC where she lives with her family. Whether running on the sea wall, doing yoga, riding her road bike, heading out on the water or hiking and skiing with her family, Barb thoroughly enjoys all that the West Coast has to offer.