Getting the most out of an event like infra/STRUCTURE requires a game plan. As the essential meeting ground for decision-makers across cloud, AI, and digital infrastructure, the summit is designed for high-impact networking and deal-making. To help our readers prepare, we went straight to the source and asked Natalia Lukes, Marketing Manager for infra/STRUCTURE, for her playbook. In our Q&A below, Natalia reveals how to build a smart agenda, create valuable connections, and transform conversations into concrete opportunities.

1. Tell us what makes the conference a must-do event. 

infra/STRUCTURE is the leading vendor-neutral summit for global digital infrastructure decision-makers across data center, cloud, hyperscale, edge, and AI. Built to replace legacy events, it delivers curated analyst insights, forward-looking panel discussions, and unmatched networking with C-level executives, investors, and infrastructure buyers. Whether you’re scaling AI platforms, enabling ESG-driven solutions, or driving innovation in cloud and interconnection, this is where business gets done.

2. How do you suggest attendees approach their personal agendas?

Review the agenda in advance and download the mobile app to save and prioritise the sessions most relevant to your business goals. The event is intentionally structured to be efficient, allowing you to balance market research, relationship-building, and strategic discussions in just two days.

3. How can attendees optimize networking opportunities?

infra/STRUCTURE was built to create space for real conversations, long-term partnerships, and ultimately, deal-making. Use the event app to book meetings directly with key decision-makers, whether at our dedicated meeting tables, in the sponsor lounge, or over drinks at our networking receptions. 

4. What are some of the key locations within the conference venue?

This year, the entire event is conveniently located in one central space, making it easy to move between sessions and meetings. Just steps from the main stage, you’ll find the sponsor networking lounge, complete with dedicated meeting tables for conversations and scheduled 1:1s. For more private discussions, select meetings will be available in the tower suites. And of course, don’t miss the evening receptions held throughout the event, they provide a more relaxed setting for informal networking and deeper conversations.

5. What are your top 3 tips for making the most of the conference?

1. Use the app early. Start booking meetings before you arrive, calendars fill up fast, and pre-scheduling helps you stay focused.
2. Be intentional with your time. Prioritise sessions that align with your objectives, and leave space for spontaneous conversations.
3. Follow up. Connections made at infra/STRUCTURE are often just the beginning – make sure to follow up post-event to turn introductions into opportunities.