When the coronavirus pandemic drastically changed the business environment earlier this year, many meticulously-planned marketing campaigns for 2020 were shaken up. The JSA team quickly jumped in to successfully pivot 40+ companies’ marketing plans within the first three weeks of the global pandemic – and we continue to closely monitor the changes within the industry (including format changes to top industry events), and present new and innovative products and services such as intent data analysis to help telecom and data center clients achieve their marketing and lead generation goals. To help support these efforts, JSA has expanded our team with four new team members, who are well-seasoned within the telecom PR industry and will assist with content generation such as press releases, blogs, byline articles and more to support these pivoted marketing plans.
“Our clients are working as hard as ever to ensure that our internet infrastructure is able to handle the incredible spike in internet traffic in the wake of COVID-19. Right now, JSA is not only supporting our clients’ critical communication, but also helping them pivot their marketing plans to adjust messaging and tactics in response to this evolving business environment,” comments Jaymie Scotto Cutaia, CEO of JSA. “To ensure we are always able to provide optimal support, we sought out industry professionals with the expertise and experience to jump in immediately and make an impact on our clients’ marketing strategy and tactics.”
JSA’s Newest Telecom Public Relations and Marketing Team Members
Ed Bergstraesser – Telecom Content Writer
Ed is a corporate communications strategist and writer with more than 20 years of experience in public relations, corporate social responsibility, issues management and community relations in a variety of industries. Prior to establishing a consultancy in 2019, Bergstraesser was external affairs director at AT&T for over a decade, handling public relations and public affairs for the company, including media and analyst relations, CSR, crisis communications and investor relations.
Brett Fillmore – Telecom Content Writer
Brett is an expert writer who has honed his skills through the years as a freelancer for businesses across several industries, and eventually managing a marketing department for an international manufacturing organization. Before joining JSA, Brett applied his expertise as an instructor and academic coach for writing, presenting and professional communication in post-secondary business programs.
Buffy E. Harakidas – Telecom Content Writer
Buffy is a marketing, events and public relations specialist with over 15 years of experience, including more than eight years at an award-winning consulting firm, Chorus Communications, where she worked with a multitude of top data centers, IoT, unified communications, managed services, cloud computing and infrastructure providers across the globe. In addition, Buffy has produced some of the tech industry’s most acclaimed events, including Who’s Who In Technology, IoTuesday, The Carriers Ball and the renowned Technology Fall Forum.
Brianna Land – Telecom Account Analyst
Brianna is a marketing specialist with a diverse background in digital marketing and project management in the agency and startup worlds, which gives her a unique perspective when approaching clients’ marketing goals. She prides herself on being an ‘intrapreneur’ and is always striving to think outside the box. She holds several HubSpot certifications with specialties in inbound marketing and lead generation.