Guest post by Jodie Manners, Conversion Copywriter, Content Strategist and Optimisation Specialist
These are difficult times and, with one-third of the world’s workforce under lockdown, everyone’s adjusting to a new normal. As a business owner, you might be worried about the months ahead and feel you should take some time to think about how you can adjust your strategy to meet people’s changing wants and needs.
To help you make the right decisions and help keep you motivated, we’ve gathered the smartphone statistics from 2019 that you can use to guide your strategy this year.
But, before we get into the facts, let’s take a look at some of the main insights that matter to telecom, data centre and tech businesses today.
1.) People use mobile as much or more than other devices
As global smartphone uptake continues to rise, industries increasingly find themselves transitioning to mobile-led services.
63 percent of searches conducted in Google are from a mobile device and customers spend almost three-quarters of their total media time on their phones. Which means, at the very least, that your advertising and marketing strategy should treat mobile users as the default.
Additionally, you might want to think about how you can make the products or services you offer more mobile-friendly/accessible. For example, can your product be packed into an app? Anything you can do to appeal to people who use their smartphone to access the internet is going to broaden your reach and boost your revenue.
On that note…
2.) Smartphones are opening up emerging markets
Emerging markets account for 59% of global smartphone shipments. Which means that people across Latin America, South Asia and Africa are online more than ever before. And, as incomes in these countries continue to rise, businesses with aspirations to go global should will need to tailor their product and approach for a mobile audience.
3.) Usability is more important than ever
Mobile users expect sites to load in 2-5 seconds and they’re not impressed if it takes longer. 50 per cent will leave if a website is too slow and they won’t forgive you for it. Research shows that users who’ve had a negative experience with a business on their phone won’t come back for a second go.
So, let’s take a deeper look at the statistics behind these insights in the infographic below…
Author bio: “Jodie is a Conversion Copywriter, Content Strategist and Optimisation Specialist working with bold B2B SaaS and tech brands. Before founding This Copy Sticks, she spent a decade selling the toughest value proposition around and raised £2 million for charities before her 25th birthday. After 10 years in fundraising, Jodie decided to put her words to work helping tech-mad trailblazers grow their businesses.”