Client Company Name:

Rehlko, formerly Kohler Energy

Client Challenge

Rehlko was looking for ways to educate customers and prospective customers about its backup data center generator offerings, including product capabilities and ways their products can aid in helping customers reach their sustainability goals. They wanted to create an integrated approach to reach their target audience, as well as track their ongoing interactions with the content.

JSA Solution

JSA worked with Rehlko to identify key messaging pillars and proof points that would both tell the company’s story and appeal to its target audience. Using the pillars and identified key messaging, JSA created three quarterly campaigns with content that spanned the marketing funnel. The content strategically moved prospective customers from the awareness stage to the intent stage over the course of a year.

Results

Quarterly campaigns utilized a mix of paid media, blog content, social media and email marketing. JSA created a lead scoring system to track prospective customers’ interest in the content and ongoing engagement throughout the year, based on email opens, clicks, webpage visits, blog opens and webpage downloads. JSA strategically mapped out campaign timelines to maintain consistent touchpoints at a cadence that would prevent prospects from disengaging.

Top Line Stats

1. 31 owned content pieces created (blogs, downloadable content, emails)
2. More than 15 marketing qualified leads delivered, as defined by our lead scoring system
3. 25% email open rate

“JSA has been the catalyst for our aggressive and successful data center marketing efforts since retaining their services nearly four years ago, by driving awareness for our data center capabilities and positioning ourselves as thought leaders. Over this time, our business has exceeded all of its aggressive marketing goals, while achieving exponential growth in both our opportunity pipeline and orders closure.” – Steve Zielke – Global Channel Marketing Manager, Data Centers – Rehlko