At the NRF 2025 Retail Show, Phenix Label announced the company has doubled production capacity of RFID-enabled packaging for hard-to-tag retail items, empowering more accurate inventory management and traceability for grocery and nutraceutical brands. This breakthrough packaging design enables significantly more reliable tracking of liquid-filled consumer packaged goods (CPG), including water-based food items that have not been previously tracked using radio-frequency identification (RFID) technology.
Due to liquid’s high-conductivity properties, water-based products have traditionally impacted RFID tag performance, limiting the reliability of inventory tracking. The patent-pending Phenix Label packaging design resolves this challenge with a tear-away, RFID-enabled label positioned above fill levels, improving scannability on ‘big-box’ retail shelves.
With more consumers shopping online, accurate inventory visibility is critical to ensure that purchased items are in stock for enhanced customer satisfaction. Moreover, improved RFID scannability enables reliable, real-time tracking throughout the supply chain, helping food retailers meet strict food standards, particularly in the event of a product recall.
“Phenix Label continues to invest in advancements that not only improve the reliability and sustainability of RFID-enabled packaging, but also increase throughput of high-quality package designs that help food and retail brands truly stand out on the store shelf,” said Mark Volz, vice president of sales and marketing, Phenix Label.
Read the full announcement here. To learn more about Phenix Label visit: www.phenixlabel.com and follow them on LinkedIn.