In this increasingly internet-connected world where nearly all things from culture to career are driven by the world wide web, virtual private networks (VPNs) have become an indispensable tool to keep individuals and organizations safe when accessing apps and content online.

As a VPN provider, it’s more important than ever for your business to constantly innovate and improve your services to stay ahead of the ever-growing number of cyberthreats – especially now that data has become the “single most valuable commodity” for today’s businesses. 

As more and more people adopt the pandemic-driven remote lifestyle, where both work and play require near-constant access to online services and resources from remote locations, demand for reliable, secure, and scalable VPN services will continue to rise. In fact, a third of all internet users today use a VPN to help protect their personal data. That number will only go up as the VPN marketplace is expected to top $107.5 billion by 2027.

With opportunities abounding for VPN providers who can meet this surging demand quickly, efficiently, and cost-effectively, this is an ideal time to expand your footprint and acquire more customers. 

As you grow your VPN business, however, you might run into the following challenges:

1. 1. Security and privacy concerns – A major, universal pain point for VPN providers is ensuring the security and privacy of user data. Between the growing trends of cyberattacks, hacking attempts, and government surveillance, it can be difficult to ensure that user connections are truly protected from malicious acts and prying eyes.
2. Performance issues – It’s well known that VPNs can negatively impact the speed and stability of the internet connections as the extra step of routing traffic to VPN servers introduces additional latency that can hinder digital experiences. In today’s world where most users expect near-instant app and website responsiveness, anything but a fast and seamless VPN experience is likely to lead to abandonment. 
3. Infrastructure maintenance – VPN services rely on a complex infrastructure of servers, networks, and software. It can be challenging to consistently monitor, update, and patch servers to ensure that they’re kept secure and functioning. In addition, the personnel and hardware required to carry out these processes can put a serious strain on your company’s resources.
4. Scaling difficulties – As your business grows to meet rising demand, you’ll need to quickly and efficiently scale up your services to accommodate the influx of new users. With the aforementioned cost and complexity of VPN infrastructures, expanding rapidly while keeping current users satisfied can be challenging. 
5. High costs – As a VPN provider, ensuring that your servers have enough bandwidth to handle all of the traffic that flows through them from your users can be extremely costly. The farther users are from your servers, the more likely this cost will balloon due to the additional data centers and other network resources needed to carry their data across long distances – especially in emerging markets with suboptimal infrastructure.

Zenlayer has nearly a decade of experience helping companies grow and expand beyond their borders. From small businesses to multinational enterprises, Zenlayer’s advanced suite of compute and networking services have been paving their way to new customers, increased revenue, and improved operational efficiencies. 

Additionally, Zenlayer can help your business overcome challenges while growing your VPN business include: 

1. Providing another layer of privacy and security
2. Bolstering the performance and stability of your service
3. Shouldering your burden of maintenance
4. Providing the ability to scale quickly and painlessly
5. Improves operating cost-efficiency 

Check out the following article to learn more about how Zenlayer can support VPN providers. For more information about Zenlayer, please visit www.zenlayer.com. And follow Zenlayer on LinkedIn and Twitter.