NFINIT Announces New Channel-Focused Strategy

NFINIT Announces New Channel-Focused Strategy

NFINIT is on its way to becoming the industry’s channel partner of choice. The full-stack technology provider has announced that it is streamlining its go-to-market strategy with a channel-first approach. In addition, the company will unveil two new products for the channel community – NFINIT Passport and NFINIT Edge – at the Channel Partners Conference & Expo next week. 

“Our goal is to be the most channel-friendly program in the industry,” said Bradley Craig, NFINIT’s new Director of Channel Sales. “We believe channel relationships are essential to the industry’s future, as well as NFINIT’s.” 

The focus on expanding its network of strong channel partnerships follows a period of substantial growth and investment for NFINIT. 

“We want resellers, vendors, MSPs, and other channel partners to know that we’re looking for symbiotic relationships,” Craig added. “We don’t want to compete with them. We want to help them grow, and we see plenty of room for new, mutually beneficial relationships.”

NFINIT is taking a more customized approach to channel contracts while also incentivizing partnerships to create more of a symbiotic relationship with existing resellers. 

These adjustments are accompanied by the launch of two channel-focused products developed with partners in mind, particularly  Managed Service Providers (MSPs). NFINIT Edge offers localized access to data and processing with off-premises redundant cloud backup. The other product, NFINIT Passport, is an aggregation of network services that combine individual circuits and internet connections into a single product that simplifies and consolidates connectivity. 

NFINIT will showcase these solutions and meet with partners at the Channel Partners Conference & Expo on April 11-14 in Las Vegas. VP of Product Strategy Kevin Johnson, will also participate in “The Cybersecurity All-Star Panel: The Fight Against Ransomware” at 2:05 p.m. PT on April 12. 

To learn more about NFINIT’s channel program, click here.


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