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netnumber Global Data Services Unveils New Brand During the NASCAR-IndyCar Festivities in Indianapolis 

netnumber Global Data Services Unveils New Brand! Driving into the future following the successful acquisition by Abry Partners, netnumber Global Data Services put the pedal to the metal to accelerate its market strategy for global phone number intelligence data and celebrate the launch of its new brand! The three-day exhilarating experience, held in the motorsports capital of the world, marked the evolution of NetNumber’s legacy into netnumber Global Data Services during the recent NASCAR-IndyCar doubleheader weekend. What’s more, the company also included special guest appearances by NASCAR champion Brad Keselowski to really shift the launch event celebration into high gear! 

Amid the festivities, netnumber Global Data Services revealed its bright, modern new logo and brand while renewing and enhancing its dedication to delivering future-focused services, backed by its deep telecommunications history to carry out its new vision: a secure digital world where communication service providers and enterprises can operate globally to transform all mobile generations with new ways to collaborate.

netnumber Global Data Services Unveils New Brand
Members of the netnumber Global Data Services team and VIP guests gather for a photo with NASCAR champion Brad Keselowski at the famed Indianapolis Motor Speedway.

Meet the New netnumber Global Data Services Logo: Infused With History, Built With Precision

netnumber Global Data Services’ new logo is a transformation of the original NetNumber concept used over a decade ago, which incorporated a number sign (a.k.a.hashtag) next to the company’s original name. After several brand strategy sessions with key stakeholders and the JSA team, the company selected its new logo to be a reflection of its past with modern elements and a refashioned number sign to represent the company’s new future. 

The logo also incorporates abstract elements to denote how netnumber Global Data Services enables customers to solve the complexities of phone number intelligence data, streamlining operations and combating fraud. Custom illustrations incorporating the new, unique logo can be found across the all-new, user-friendly netnumber.com

Without further ado, meet the new netnumber Global Data Services logo in this fun video that takes you for a ride through past iterations of the company’s branding.  

Race Car Champions, Champagne and an Iconic Backdrop 

To celebrate the company’s new brand, top netnumber Global Data Services customers and partners from all over the world embarked on a one-of-a-kind experience, which included guided garage tours at the legendary Indianapolis Motor Speedway, along with grid access and meet-and-greet opportunities with Keselowski.

In addition, guests joined newly appointed netnumber Global Data Services CEO Steve Legge, a second-generation racecar driver himself, and VP of Sales John Coleman, for an intimate launch soiree at Indy staple St. Elmo’s Steakhouse. During the party, VIPs were given a closer look at the new brand and learned more about the company’s bold new corporate identity while enjoying an impactful keynote delivered by Keselowski and live entertainment by renowned electronic violinist DJ Violin, Edith Yokley. 

During the keynote, Keselowski gave attendees insight into his personal journey to the top level of NASCAR and as a successful entrepreneur. He also mingled with guests and posed for photos on the red carpet.

Team-Focused, Fast and Furious and Ready for the Track Ahead: Words From the CEO


“To launch our new brand, we wanted to share our meaningful new assets and clear vision for the future alongside a unique backdrop that exemplified our accelerated growth strategy, mission, and team-focused core values,” says Steve Legge, CEO of netnumber Global Data Services. “There is a clear synergy between racing as a whole and our own transformation and refreshed key messaging. We were honored to celebrate this milestone while being surrounded by our key partners. It was a perfect way to set the tone as we embrace the track ahead amid an ever-evolving telecommunications landscape.”

 

Watch all of the highlights from this exciting launch event now! 

For additional launch event highlights and the full announcement, click here for the launch press kit. To explore the company’s all-new website, visit netnumber.com. 

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