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Jaymie Scotto & Associates (JSA) Expands Channel Marketing Services; Launches New Channel Division

PRNews Elite Top 100 Agency Boosts Its Channel Marketing Offerings With Veteran Leadership and Advanced Lead Generation Solutions 

LAS VEGAS — April 11, 2022 — Jaymie Scotto & Associates (JSA), the preeminent provider of public relations (PR), digital marketing and event planning services for telecom, data center and network infrastructure companies, announces the expansion of its comprehensive portfolio of services to include customized turnkey marketing support for the channel.

Since the agency’s inception in 2005, JSA has worked with leading telco carriers, data centers, MSPs, cloud providers and cybersecurity consultancy firms on channel marketing initiatives and events to increase brand awareness and sales. As today’s channel landscape continues to evolve, the agency developed a more robust channel division encompassing unmatched expertise, lead gen solutions, global influencer partnerships and digital thought leadership channels, including JSA TV, Data Movers Podcast, VRTs (Virtual Roundtables) and TNN (Telecom News Now) Blog. In addition, JSA is a HubSpot Platinum Partner and leverages the industry’s top data-driven tools and platforms to deliver results.

JSA’s expanded channel marketing is led by two Vice Presidents of Account Management, Buffy Harakidas and Candace Sipos, and Marketing Director, Courtney Burrows. Combined, the expert trio brings decades of channel experience, out-of-the-box thinking and proven success launching and building channel marketing programs for world-leading brands. 

“JSA is highly-focused on staying ahead of the curve with marketing strategies designed to drive strong results and ROI,” explains Jaymie Scotto Cutaia, Founder and CEO of Jaymie Scotto & Associates (JSA). “Today’s channel-focused organizations require the most advanced tools and support to develop, launch, promote and manage consistent channel messaging to ensure partners are aware of program benefits, incentives, and product and service enhancements. As an extension of your team, JSA effectively takes the complexity out of channel marketing, delivering additional revenue streams to the data center and telecom companies it serves. We’re excited to continue growing with the channel and strengthening our offerings to meet changing demands with solid leadership, partnerships and proprietary, established channels to take your marketing to new heights.” 

JSA’s channel marketing services include, but are not limited to:

  • Brand strategy, content creation and development
  • CRM and email marketing implementation, automation and management
  • Lead capturing and nurturing powered by AI
  • In-person, virtual and hybrid event planning and marketing 
  • Media relations, M&A strategy and top-tier placements
  • PPC advertising 
  • Social media management and advertising 
  • Sales enablement and product marketing
  • Video and podcast production
  • Website development and graphic design  

To learn more about JSA’s channel marketing support, visit JSA.net/telecomchannelmarketing or booth #1268 during Channel Partners Expo on April 11-14 in Las Vegas. The JSA team will be filming JSA TV interviews and promoting the agency’s Greener Data Movement and book, which will launch on Earth Day and feature actionable insights from 24 industry leaders and channel pioneers.

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