Candace Sipos

Account Director

As JSA’s Account Director, Candace is responsible for account management, client relationships, content creation/editing, media relations, strategy and research analysis. She writes and edits press releases, blogs, thought leadership articles, collateral, website content and more.

Candace comes to JSA with a journalistic eye, having spent four years as a newspaper reporter in Virginia’s Shenandoah Valley. She relied on strong professional relationships with sources and constant research to stay up-to-date on her beats. These tactics have proven useful in covering the telecom “beat” and developing media/analyst relationships that have helped to secure client coverage and briefings.

Candace loves thinking outside the box for clients and then executing on strategic, detail-oriented, data- and results-driven campaigns. She’s passionate about creating engaging, informative content and then leveraging it to drive results for clients.

Candace has a Bachelor of Science degree in Mass Communications and Psychology from Virginia Commonwealth University in Richmond, VA. She lives in Las Vegas with her boyfriend and their lab mix, River. She enjoys traveling, reading, getting hooked on good podcasts and TV shows (recommendations welcome!) and finding every excuse to check out new restaurants.

Candace’s Notable Accolades Include:

Writing Examples – Candace wrote the below content pieces, employing strategic messaging and keywords to ensure the articles were reaching and speaking to target audiences. For the below thought leadership articles, Candace secured opportunities for her clients to contribute to these publications.

Thought Leadership Articles

Client Blogs

eBooks

Client Media Coverage – Candace’s media relationships and strategic pitching secured the below coverage for her clients.

Speaking

Candace has secured speaking positions for her clients at key industry events, such as PTC, NANOG and Data Center World Global, as well as on This Week in Enterprise Tech, I Love Data Centers and other podcasts.

Awards

Clients have won top business awards and earned spots on key lists with Candace’s drafted submissions, including the Global Carrier Awards, Leading Lights Awards, MEF Awards, American Business Awards and Deloitte Technology Fast 500.

Design & Video

  • Candace wrote the script, led the creative strategy and worked with both client and designer to develop this video.

Work

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Years in Business So Far

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Years of Top JSAers So Far

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Year on Year % Growth So Far

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Unwaivering Customer Focus

Fun Facts

Why do you love this industry?

Simply stated: I love its relevance — the good it can do for the world, its incredible (albeit sometimes frightening) influence on humankind, its challenges, and its ability to constantly adapt and improve.

Why do you love this company?

We are a family and together we are building a work home that encourages creativity, growth, and inclusion, with an emphasis on work-life balance and delivering the very best services to our JSA clients.

Your top 3 reasons for JSA's success?

First and foremost: Our team.  I’ve been blessed to attract, retain and incentivize the very best in our industry and in marketing, and to learn from one another on a daily basis.  Second: our unwavering dedication to the telecom and data center space. We provide decades of proven industry expertise that is simply not available anywhere else.  Third:  we invest in ourselves.  We support our clients’ marketing plans with top-of-the-line media and technology monitoring tools to ensure we are providing the very best care and support, and to benchmark and compare and optimize our results in the marketplace accordingly.

We’re Here To Help Your Business

Through Creativity, Integrity & Innovation

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