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Horizon’s New VP of Marketing Strengthens Ongoing Midwestern FTTH Push

Horizon, an Ohio-based fiber-optic broadband company, has had no shortage of exciting announcements lately — particularly around their aggressive Fiber-to-the-Home (FTTH) network expansions across Ohio. This effort to close digital divides and empower communities, businesses and families with high-value, cost-effective connectivity is a triumph in scope, but today, the company unveils its next announcement: the strategic addition of its new Vice President of Residential Marketing: Michael Snyder. Snyder’s 35 years of marketing expertise complements the company’s efforts well, empowering further success and growth for Horizon as it looks to supply the Midwest with the network expertise and services it requires.

Snyder will spearhead all aspects of residential fiber marketing and sales to consumers and small businesses across all of Horizon’s service areas, leveraging extensive and telecommunications-specific marketing insight. Before joining Horizon, Snyder served as head of strategy for an award-winning ad agency in Philadelphia, PA. Today, he will be instrumental in ensuring Horizon can quickly and effectively meet the needs of a growing number of network and fiber users with its FTTH efforts. 

To date, the company has announced or begun FTTH build-outs in a growing number of Ohio markets. These markets include Greenfield, OH, Washington Court House, OH, Lancaster, OH, Zanesville, OH, Athens, OH, Logan, OH,  Johnstown, OH and Hillsboro, OH — and more are on the way. Together, these build outs will offer thousands of homes and businesses access to crucial services and add hundreds of miles of new fiber to Horizon’s existing footprint. 

“We’re very excited to bring Michael on, and we look forward to leveraging his expertise to tell our story. Horizon has been a neighbor to its customers and communities for more than 125 years, providing the most advanced telecommunications technologies to ensure these communities can flourish. We’re always looking to build on that community-first and connectivity-centric heart of our business,” states Jim Capuano, President and CEO of Horizon. “Our local expertise and dedication to empowering next-generation capabilities for homes and businesses are what sets us apart, and we’re thrilled to welcome Michael to the team.”

“I was so impressed by the management team at Horizon, which is stacked with ultra-intelligent industry veterans, and I knew that joining this team would present the perfect opportunity to take everything I’ve learned from an extensive career in marketing and put it to work for the great cause of closing digital divides,” comments Snyder. “Horizon’s corporate environment is exactly the kind I thrive in, and I look forward to employing my knowledge to support its community dedication and continued fiber network growth.” 

To learn more about Horizon or its FTTH services, visit www.horizonconnects.com

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