Data Gravity: The Answer to Future-Proofed, Ultra-Rich Connectivity

According to Merriam-Webster, the definition of gravity is “the force that attracts a body toward the center of the earth, or toward any other physical body having mass.”  So, what impact does gravity have on business IT? Let’s take a look at data gravity to answer that question.

Think of data gravity as a force altering our connectivity map that connects every digital infrastructure provider and user across the world. It is a powerful force that connects our IT  ecosystems and with its consistency and reliability, providing greater value, richer connectivity opportunities and network offerings. 

As our technologies evolved, so did our demand for lower latencies and faster speeds. This demand pushed organizations to the edge of the network and from that a more diverse data center geography was born. Gone are the days when deployments were solely made at major, high-traffic metro areas. Now we see secondary and tertiary markets making deployments and tailoring networking to specific end user groups and geographical areas. 

Data gravity is on the rise and is rapidly becoming the guiding principle for how networks, data center deployments and connectivity are being built. Data gravity not only gives us the ability to see the current value of an IT ecosystem, but also gives us a glimpse into its future connectivity and value. This is essential as it gives organizations the ability to improve their IT infrastructure not only in the present, but the future as well. 

No two organizations are the same, but no matter the size, industry or its goals, we are all seeking the same thing: faster, more agile and more reliable IT. Data gravity aligns an organization’s goals with their reality by making the solutions they seek easily attainable. Bottom line, data gravity tells us,  ‘here’s how you make that choice for the best outcomes today and tomorrow.’

Download our eBook to learn more about harnessing the power behind data gravity: HERE

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