Connectbase, the marketplace for connectivity, announced the addition of Rob Carter to its leadership team as Chief Operating Officer. In this role, Carter will drive the execution of the company’s strategy and deliver industry-leading innovation and customer experience as Connectbase continues to scale on a global level.
“Connectbase is at a critical point in our growth story,” said Ben Edmond, Founder and CEO of Connectbase. “We knew it was the right time to bring in a COO, and that Rob was the perfect person for the job. He has an incredible track record of delivering, starting with the Air Force and continuing throughout his journey leading teams to deliver world class experiences and results. Rob is dedicated to helping us continue to build the Connectbase platform — a marketplace for our industry — and ultimately transform how connectivity is bought and sold.”
Carter is a digital communications and infrastructure industry veteran as well as a veteran of the U.S. Air Force. He served most recently as COO and drove strong growth for his former company, including building more productive and supportive customer and team experiences. After completing his service in the U.S. Air Force, Carter entered the technology field and has played significant roles in scaling and streamlining operations at IT infrastructure, managed services and SaaS companies.