Small and Medium Businesses (SMBs) are the backbone of the global economy and competition for their attention is fierce. Communication Service Providers (CSPs) however, have a unique opportunity to tap into this market and provide their business customers with a superior digital engagement solution and ultimately generate additional revenue.
Recently an article by Michelle Nowak, Head of Product Management for AwareX, was featured in The CCA Voice, a magazine published for the Competitive Carriers Association, an organization committed to being the premier advocacy organization for competitive wireless carriers and stakeholders, while using advocacy leadership, education, and networking opportunities to help rural, regional, and nationwide carriers grow and thrive in the wireless industry.
In the article, Michelle shared her thoughts on how CSPs can cater to the needs of their small business clients. She provided a series of tips on how to generate lifetime value with SMB customers including:
- Offer business-specific plans
- Partner with other business solution providers
- Sell digital and non-digital goods
- Digital employee onboarding
- Personalize the SMB experience to drive differentiation
AwareX, the leading digital customer engagement provider for the telecom industry, is the only digital customer engagement solution that enables businesses to build customer loyalty and maximize revenue opportunities right out of the box.For general information about AwareX, please visit awarex.com.
