American Tower is offering additional support to its data center business with the launch of its Data Center Channel Partner program. Channel partners will gain access to the American Tower Metro Data Center in Atlanta and its six Edge Data Centers across the country.
The Growing Need for Channel Partner Programs
At a time when demands for connectivity across the nation have reached record highs, providing infrastructure that is ready for 5G and other advanced applications is crucial for enterprises. American Tower’s channel program will extend readily available services to more customers in need.
“Our Channel Partner program is designed to best support enterprise customers with experienced and committed channel partners, providing the expertise and solutions that enable new business opportunities. To fully realize the potential of 5G and the Internet of Things (IoT), enterprises must move data processing closer to the edge, where the data is generated and consumed. Our program and Data Centers are well-positioned to help enterprises usher in the next generation of technological advances.” – David Fox, Director of Business Development, American Tower.
The American Tower Channel Partner Difference
The American Tower Channel Partner program offers channel partners three benefits:
- New Business Opportunities: A simplified process to add a new solution that is complementary to existing offerings, without channel or product conflict.
- Increased Revenue: Attractive margins, and American Tower will work collaboratively to identify and close business quickly.
- Dedicated Resources and Support: Robust support, sales enablement resources and market development fund opportunities to ensure the success of channel partners.
American Tower’s Growing Data Center Business
The launch of the channel partners program complements American Tower’s data center business by giving more customers the opportunity to access reliable connectivity services at its facilities nationwide. American Tower entered into the data center market in 2019, beginning with one Metro Data Center in Atlanta, which was recently expanded. By leveraging existing real estate at the base of existing cell towers, American Tower has since launched a network of Edge Data Centers and can quickly develop more based on market needs.
To learn more about the American Tower Channel Partner program, visit americantower.com/channelpartners or contact [email protected].