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Meet Our JSA Family

Louise Smith

MEDIA RELATIONS & CONTENT MANAGER

Louise is a seasoned marketing professional with over a decade of experience in communications, content management, and PR and media relations. After graduating from The University of Winchester with a Bachelor of Arts degree in Business Management, Louise embarked on her marketing journey in the luxury hospitality industry. With an eye for detail, she has honed her skills in communication and media relations, Louise’s expertise shines brightest when she sees a project through from conception to completion.

In her current role at JSA Louise combines her expertise in marketing, PR and media relations to help clients create engaging content to tell meaningful stories. Fueled by curiosity and enthusiasm Louise believes that “everyday’s a school day” and there is always room to grow. A firm believer in celebrating little wins just as much as big ones, Louise brings her unwavering love for life’s simple joys to every project she undertakes.

Having traveled to over two dozen countries across five continents, Louise’s love for adventure has taken her to many corners of the globe. Born in England she now calls the White Mountains of New Hampshire her home. When she’s not hard at work, you can find Louise exploring the great outdoors in all seasons, adding to her extensive library, enjoying live music, and savoring a good cup of tea.

Meet more Family members

Jaymie A. Scotto Cutaia

Jaymie Scotto Cutaia

CEO & FOUNDER

Lisa Garrison

Lisa Garrison

CHIEF FINANCIAL OFFICER

Barb Mitchell

EXECUTIVE VP & MANAGING DIRECTOR

Laurel Burton

EXECUTIVE VP, ACCOUNT STRATEGY

Dean Perrine

EXECUTIVE VP, CLIENT STRATEGY & SUCCESS

Karissa Campbell

EXECUTIVE VP, ACCOUNT STRATEGY