Emily Sharrer brings more than a decade of account strategy, content creation and digital marketing experience to her role as Executive Vice President of Account Management with JSA, where she drives marketplace and media outreach strategy, digital marketing ROI and content creation with her leadership acumen.

In her previous position as content marketing manager at the LumiStella Company, best known for the best-selling Elf on the Shelf tradition, Emily was responsible for aligning website, social media, blog and email strategy with marketing plans and company sales objectives. Employing analytics to inform editorial calendar decisions, Emily used SEO-optimized content to engage with more than 2.5 million social media followers and millions of website visitors each year.

Emily holds a bachelor’s degree in communication with a specialty in journalism and a minor in multimedia from George Mason University in Fairfax, Va. Following graduation, she honed her writing skills as an education reporter for her hometown newspaper in Harrisonburg, Va., which she also credits for her detail-oriented nature. She brings her journalistic eye to every piece of content, striving to get to the “So what?” of each article, infographic and case study.

An avid concert goer and firm believer in the adage, “One man’s trash is another man’s treasure,” Emily has been to hundreds of live performances and has twice attended the world’s longest yard sale. Concert posters and thrifted treasures decorate her home in Marietta, Ga., where she resides with her boyfriend, Matt.