As JSA’s EVP of Strategy & Partnerships, Buffy Harakidas plays an integral role across the company’s client portfolio and leads the JSA’s global partnership and events division. A brand and event strategist, Buffy develops and executes corporate marketing plans and unmatched events and activations for global brands spanning the digital infrastructure sector. Under her direction, JSA clients have been featured in top-tier mainstream publications, including Bloomberg, Wall Street Journal, Forbes, Tech Target, Washington Examiner, LA Business Journal and more. 

From a partnership perspective, Buffy identifies, negotiates and expands JSA’s global partnership portfolio with industry-leading media and event organizations to ensure optimal ROI for JSA clients and the JSA brand.

With a career in marketing, special events and public relations spanning almost 20 years, Buffy deploys an innovative yet strategic approach to drive results. Over her career, she has worked with many top global Data Centers, IoT, Unified Communications, Managed Services and Cloud and Digital Infrastructure providers to increase their brand awareness and demand generation. Additionally, she has produced some of the industry’s most acclaimed events, including Greener Data Exchange, Who’s Who In Technology, The Carriers Ball, Hair O’ the Dog, and the renowned Technology Fall Forum, previously held annually in the Philadelphia Eagles locker room.

Born and raised in Philadelphia, Buffy is a passionate Philly sports fan and enjoys watching sports with her family. You can also catch Buffy at the industry’s top events, interviewing thought leaders as one of our JSA TV hosts.