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Big news from Singapore-based data center platform BDx! Amid an accelerated Asia-Pacific expansion plan, Big Data Exchange (BDx), a leading data center platform, has appointed Deepa Swaminathan to its executive leadership team as the company’s vice president of marketing. Joining BDx at a critical time, Deepa brings over two decades of experience to BDx. She recently began her role with BDx by spearheading major global marketing initiatives, including shifting its headquarters to Singapore, a move that allows BDx leaders to align more closely with the city-island-nation’s dynamic technology landscape.
“With Deepa’s experience in management, business development, marketing and public relations, as well as her deep knowledge of the APAC region, she’ll play an integral role in setting strategies and communicating key messages to our customers,” said Braham Singh, CEO of BDx.
Meet the New BDx Vice President of Marketing
Deepa brings the expertise needed to support BDx’s aggressive growth trajectory. Prior to joining BDx, Deepa held several executive marketing and leadership roles at top global tech-focused companies and agencies, including Citrix, Informatica, The Hoffman Agency, GBG and more. In addition to a bachelor’s degree in history, she holds prestigious public relations and marketing management accreditations from Hong Kong Management Association and Wolsey Hall Oxford.
“As the company continues to solidify its position as one of the world’s fastest-growing data center companies and a leading provider of data center solutions across APAC, I’ll leverage my experience to elevate BDx and help us reach our growth objectives,” said Deepa Swaminathan. “I’m honored to be part of this leading-edge company.”
Making an Instant Global Impact
As the company recently embarked on a new joint venture in Indonesia, launching BDx Indonesia, Deepa led efforts to implement a global strategy to generate awareness for the capabilities that will transform connectivity for enterprises and hyperscalers across this emerging region. Moreover, she oversaw the successful launch of BDx Indonesia and executed a plan to elevate company culture with an exclusive launch event and logo unveiling in Jakarta for employees, stakeholders, investors and members of the media.
Check out the highlights here:
To read the full announcement, click here.
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