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AwareX Earns Coveted Certification for Transforming Digital Customer Engagement

AwareX, the leading digital customer experience provider for the telecom industry, was awarded TM Forum’s elite certification, the TM Forum Customer Experience Management (CEM) Conformance Certification for business-critical customer engagement. The AwareX Digital Customer Engagement Suite was recognized for its human approach to providing journey-led, data-driven, turnkey solutions that assist businesses with building customer loyalty and optimizing revenue streams. 

AwareX’s dynamic digital communications suite is first-of-its-kind and includes nine carrier-grade, cloud-native solutions to help service providers engage with and influence their customers in both human and scalable ways. The AwareX solution not only improves customer engagement, but boosts NPS, reduces churn and improves revenue. Additionally, the suite works with multiple backend systems, matching data with multiple communications-centric customer journeys and proactively tailoring the experience with the right digital interactions, at the right time and often addressing issues before the end user even knows they exist.

The CEM Certification and AwareX’s receipt of the highest conformance rating for its customer engagement journeys brought together, for the first time, the TM Forum CEM Maturity Model Experience dimension with the TM Forum’s Open APIs, Business Process Framework, and Open Digital Architecture frameworks and assets. This provides a shared language and focus to the service provider enabling them to accelerate a transformative customer engagement business outcome.

“We help our customers to maximize customer lifetime value and the best businesses recognize that customer intent evolves throughout both the customer and product lifecycle, and in particular, with the persona of the end user,” said Michael Matthews, Founder and CEO of AwareX. “We have championed the work of the TM Forum for over 20 years and are pleased that our adoption of the core frameworks and assets enabled us to build products which are making a difference in the lives of the end-users worldwide. We thank the Forum for this acknowledgement, and we look forward to further exposing the power of our approach.”

To learn more about AwareX, visit awarex.com.


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