The launch of American Tower’s new channel program to service data center collocation and agreement with the first master agent
American Tower has officially launched its new channel program to support its Edge Data Center solution and welcomes its first partner, XaaS1, a company with an established history of offering channel services to end users. The companies will work together to bring data center collocation at the edge for improved enterprise network elasticity and optimized low-latency 5G applications. American Tower developed its new channel program in response to growing demand for infrastructure at the edge. The program allows designated agents to play a key role in helping customers collocate in the six Edge Data Centers in Atlanta, Georgia; Austin, Texas; Boulder, Colorado; Denver, Colorado; Jacksonville, Florida; and Pittsburgh, Pennsylvania.
“With the focus on enterprise network elasticity and network disaster recovery, demand for bandwidth and connection from users at the edge is rising,” says David Fox, Director of Business Development, U.S. Tower Innovation, American Tower. “The strategic location of our Edge Data Centers will help meet this demand. Because of XaaS1’s established relationships, our first master agent agreement will be a great vehicle to extend services to users who need critical data-intensive applications to work quickly and efficiently at the edge.”
Coinciding with the debut of its channel program is the launch of American Tower’s new Partner Relationship Management (PRM) tool, which allows agents to access technical training and marketing resources, register and track prospective customers, and streamline payment and workflow in a single online platform. Designated agents can reach out to customers on behalf of American Tower to provide site information, such as cabinet space, cross-connects, connectivity options and IT support, including remote hands offerings.
American Tower is exhibiting at and attending this week’s Channel Partners Virtual 2021: Accelerating Evolution conference, which started today and goes until Thursday, March 4.
Learn more about American Tower Edge Data Centers at https://www.americantower.com/us/solutions/data-centers.