Christmas came early this year for Westfield Galleria at Roseville in California when Strategic Venue Partners (SVP), the leading provider of in-building wireless connectivity-as-a-service, successfully deployed a Distributed Radio Access Network (D-RAN) throughout the over 1.3 million square-foot shopping mall in just six weeks. This tall order ensured the iconic shopping destination was fully equipped to welcome customers with 5G for its Black Friday shopping excitement.

According to a recent Placer.ai report, retail foot traffic is down 9.5% for indoor malls and 15.4% for outlet centers when looking at a year-over-year three-year comparison from March 2020 to March 2023. As they strive to attract shoppers, malls and other shopping centers are looking to technology in order to compete with the online e-commerce experience.. That’s where Strategic Venue Partners (SVP) is saving the day for shopping malls around the country, providing cutting-edge wireless infrastructure solutions that enable new, personalized digital experiences for mall customer foot traffic. 

“Our mission at Strategic Venue Partners is to redefine what’s possible when it comes to in-building wireless connectivity,” says Justin Marron, CEO of Strategic Venue Partners. “Turning Westfield Galleria at Roseville’s Black Friday dream into reality, despite the aggressive timeline, is a testament to our commitment to innovation and customer satisfaction. Our team pulled together around the clock to make this happen, and we are exceptionally proud of them. We’re excited to be a part of something big – helping bring 5G to Westfield’s shopping centers throughout America and watching our systems transform the retail experience as we know it.”

The installation of the D-RAN has now provided the vital wireless communications foundation for Westfield Galleria at Roseville to unleash the potential of 5G services for both its retailers and eager Black Friday shoppers. Leveraging the lightning-fast connectivity, the mall’s customers will now be able to indulge in more interactive and immersive shopping experiences as the holiday shopping season progresses into the new year. 

SVP has been disrupting the market for wireless infrastructure solutions since it was founded. Earlier this year, SVP further solidified its strong financial backing with TD Securities. For many enterprises and venues, outfitting their buildings with vital, modern wireless infrastructure involves high capital expenditures for solutions that can quickly become outdated. SVP holistically solves this problem by shouldering the up-front capital investments and delivering turnkey wireless infrastructure solutions as a service: affordable, customizable, bespoke and future-proofed so its venue customers can always meet the technology demands of tomorrow.

You can read the full press release in its entirety here.

For more information about SVP and its customers, visit www.strategicvenue.com.