JSA is heading to Platform Global 2026 in Antibes, France, where two of the agency’s senior leaders will host an interactive breakfast workshop focused on the marketing trends changing how digital infrastructure companies build visibility, credibility and market leadership.

Barb Mitchell, COO of JSA, and Candace Sipos, EVP of Business Strategy at JSA, will lead the marketing workshop during Platform Global 2026, bringing together digital infrastructure executives and marketers for a practical conversation about what is working now — and what companies should be preparing for next. The breakfast workshop is part of the conference agenda on Wednesday, September 9 at 8:00 a.m.

Taking place September 8-10, 2026 at the Palais des Congrès in Antibes, Platform Global brings together senior leaders from across the data center and digital infrastructure ecosystem, including investors, operators, developers, technology providers and advisors.

For JSA, the event presents an opportunity to focus on another part of the infrastructure growth equation: how companies communicate, differentiate and build influence in an increasingly competitive market.

What Will JSA’s Platform Global 2026 Marketing Workshop Cover?

Digital infrastructure marketing is changing quickly.

AI is reshaping not only the infrastructure the industry is building, but also the way buyers, investors, journalists and other stakeholders discover information about the companies behind it.

During the Platform Global 2026 breakfast workshop, Mitchell and Sipos will explore several of the biggest shifts JSA is seeing across digital infrastructure marketing.

Topics will include:

GEO and AEO: Getting Found in AI Search

Traditional search engine optimization remains important, but marketers now have another discovery channel to consider: AI.

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are increasingly influencing whether companies, executives and content are surfaced by platforms such as ChatGPT, Gemini and other AI-powered search experiences.

For digital infrastructure companies, that means marketing content must do more than rank in traditional search results. Companies need to establish clear expertise around the subjects they want their brands associated with and create authoritative content that directly answers the questions their audiences are asking.

The workshop will look at how digital infrastructure marketers can begin incorporating GEO and AEO strategies into their broader content, PR and search programs.

The Growing Connection Between PR and AI Visibility

Earned media has always helped companies build credibility. In the age of AI search, that credibility can have an even wider impact.

Strong media coverage, expert commentary, contributed content and authoritative third-party mentions can help establish the signals that search engines and AI platforms use to understand which companies and executives are credible sources on a topic.

That makes public relations an increasingly important part of an integrated digital infrastructure AEO and GEO strategy.

Barb and Candace will discuss how marketers can connect PR, content and search strategies rather than treating them as separate programs.

Authentic Thought Leadership Is Becoming More Important

The digital infrastructure industry has no shortage of content.

The challenge is creating something people actually want to read.

As conversations around AI infrastructure, power availability, data center development, sustainability, investment and community engagement become more crowded, generic corporate messaging is becoming easier to ignore.

Executives who bring a clear point of view, real industry experience and useful insight to those conversations have a much better opportunity to stand out.

The Platform Global workshop will examine how companies can develop authentic executive thought leadership around the issues where they have genuine expertise — and then extend those ideas across media relations, LinkedIn, contributed content, speaking opportunities, video and other channels.

Marketing Through M&A and Industry Consolidation

Mergers, acquisitions and investment continue to reshape the global digital infrastructure market.

But announcing a transaction is only one part of the communications challenge.

Companies also need to explain what the deal means for customers, employees, partners, investors and the broader market. Done well, M&A communications can reinforce a company’s growth strategy and strengthen its positioning. Done poorly, companies risk allowing the market to define the story for them.

The JSA workshop will explore how strategic communications can help companies amplify and protect deal value before, during and after major transactions.

Marketing in a More Competitive Digital Infrastructure Market

Platform Global 2026 arrives at a time of extraordinary growth — and competition — across digital infrastructure.

AI is driving new infrastructure requirements. Power has become one of the industry’s most important constraints. Capital continues flowing into the sector. New companies are entering the market, established companies are expanding into new regions and communities are paying much closer attention to data center development.

For marketers, simply promoting products, capacity or company announcements is no longer enough.

Digital infrastructure companies increasingly need to answer larger questions:

• What do we want to be known for?
• Which conversations should our executives own?
• Can buyers and AI platforms easily understand our expertise?
• Are PR, content, search, social media and events reinforcing the same market position?
• And are we building visibility between major company announcements, rather than only communicating when there is news?

Those are the kinds of questions Barb and Candace will bring to the table at Platform Global 2026.

Meet JSA at Platform Global 2026

JSA has worked exclusively across digital infrastructure for more than 20 years, supporting companies throughout the data center, telecom, cloud, connectivity and technology ecosystems.

The JSA team will be in Antibes for Platform Global 2026, September 8-10, 2026, connecting with industry leaders and discussing the communications and marketing strategies shaping the next phase of digital infrastructure growth.

Attending Platform Global?

Join Barb Mitchell, COO, and Candace Sipos, EVP of Business Strategy, for JSA’s marketing workshop breakfast and come ready to talk about what’s changing in digital infrastructure marketing — from AI visibility and AEO to PR, thought leadership and M&A communications.

Platform Global 2026 Marketing Workshop: Frequently Asked Questions

When is Platform Global 2026?

Platform Global 2026 takes place September 8-10, 2026 in Antibes, France, at the Palais des Congrès. The event brings together senior executives from across the global data center and digital infrastructure industry.

What is JSA doing at Platform Global 2026?

JSA executives Barb Mitchell and Candace Sipos will host a marketing workshop breakfast focused on emerging marketing trends in digital infrastructure.

What topics will JSA discuss at Platform Global 2026?

The workshop will explore topics including Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), traditional PR and earned media, authentic executive thought leadership and M&A communications.

Why is AEO important for digital infrastructure companies?

Answer Engine Optimization helps companies create authoritative, clearly structured information that can be discovered and referenced by AI-powered search and answer platforms. For digital infrastructure companies, AEO can help strengthen visibility around important industry subjects where they want to establish expertise.

Who should attend JSA’s Platform Global marketing workshop?

The workshop is relevant for digital infrastructure executives, CMOs, marketing leaders, communications professionals and business leaders interested in strengthening brand visibility, executive thought leadership, PR, AI search presence and overall market positioning.