Phenix Label has pioneered an innovative recyclable packaging design featuring a tear-away radio-frequency identification (RFID) label tab, which resolves inherent challenges in the RFID tagging of liquid-filled bottles while increasing sustainability. Traditionally, this issue has hindered efforts by ‘big-box’ retailers such as Target and Walmart to expand RFID tracking use on liquid products for accurate inventory management.

The patent-pending Phenix Label packaging design incorporates a RAIN RFID inlay from Tageos embedded into the label above fill levels. This breakthrough design improves reliable scannability on the store shelf, enabling retail brands to comply with the RFID scanning guidelines of large retailers.

The tear-away tab design also allows consumers to easily remove the RFID portion of the label and recycle empty bottles for improved sustainability. Plus, the extended tab provides additional packaging space for persuasive marketing, increasing product visibility on the retail shelf.

“At Phenix Label, we understand that the retail sale starts on the shelf with compelling and persuasive packaging,” said Mark Volz, vice president of sales and marketing, Phenix Label. “Our revolutionary new tear-away RFID label provides retail brands a powerful marketing solution that helps them secure valuable top-shelf positioning throughout major retail stores across the country, increasing their bottom line.”

Read the full announcement here. To learn more about Phenix Label visit: www.phenixlabel.com.