Exciting news out of the City of Brotherly Love! Comstar Technologies, a full-service national technology solutions firm, bolsters its Value Added Reseller (VAR) partnership with 8×8 by adding the company’s Communications Platform as a Service (CPaaS) APIs and embeddable applications to its progressive portfolio of services. This new offering and expanded partnership positions Comstar as the first 8×8 channel partner to provide 8×8’s robust CPaaS offerings in the marketplace today. When combined with Comstar Technologies’ 30 years of experience, this technology will enable organizations to customize communications, third-party applications and workflows. At the same time, CPaaS optimizes operations, while delivering an immersive cloud-based omnichannel environment for customers and employees across industries.
CPaaS: Built for an Experience Economy
The 8×8 CPaaS portfolio of APIs and embeddable applications, including SMS, chat apps, voice, video, and performance monitoring, empowers businesses and organizations to extend and customize business communications, customer engagement and third-party applications. As a result, companies can reimagine workflows that create more engaging employee and customer experiences to scale. Through its network of more than 160 top-tier carriers covering over 190 countries and territories, 8×8 CPaaS enables organizations to reach their customers reliably and securely, no matter where they are.
“As the digital workforce continues to proliferate, companies are searching for ways to integrate staff across communication channels and physical locations. By introducing 8×8 CPaaS to our customers, we can now provide such functionality not just to our existing UCaaS clients, but we can approach the thousands of premise–based PBX users still under our care. We couldn’t be more excited and honored to be the very first 8×8 partner to introduce these capabilities to our growing base of clients across the country,” says Warren Reyburn, SVP of Sales and Marketing at Comstar Technologies.
Transforming the Game
The decision to bring CPaaS to Comstar clients and partners couldn’t be more timely. Recently, CPaaS has been making headlines across the U.S. for assisting in streamlining the distribution of the COVID-19 vaccine. This critical impact, coupled with the ability to accelerate experiences rapidly, is why it should come as no surprise that the CPaaS market is expected to reach $25 billion in 2025. Moreover, the solution has rapidly increased in popularity across industries over the last year due to its flexibility, scalability, and enhanced remote customer experience features. These dynamic features enable organizations to engage customers across channels programmatically.
Comstar kicked off 2021 with its exciting brand transformation and has been reaching for the stars ever since! Both Comstar and 8×8 have recently won several awards and recognitions, including 8×8 being named a Leader in the 2020 Gartner Magic Quadrant for Unified Communications as a Service, Worldwide, and Comstar Technologies being named Channel Visions’ Best Physical Security Provider.
To read the full announcement, click here.
