How often do you research and/or buy products or services online? Daily? Us too. It’s a fact: If your website does not accurately reflect your company’s market positioning and benefits, as well as drive inbound marketing leads with offers and relevant information, you are losing business every day.
JSA to the rescue! Our website design and development work includes site navigation planning, new and/or enhanced website content, new and/or enhanced website design, lead generation tools, and tracking and search engine optimization (SEO). The end result: A website that works as your 24/7/365 sales agent, providing real leads to your door.
According to HubSpot's 'Marketing Benchmarks' Report, companies (like JSA clients) that are using 40 or more landing pages generate 120% more leads than those using less than 5.
Why? 1. Great landing pages will 'message match', ensuring that visitors don't just get dumped to a 'contact us' page but to a targeted page where the promotion that piqued their interest initially is re-emphasized. 2. Great landing pages have only one clear call to action, increasing conversion rates and optimizing ad spend. So our marketing tip of the day is, don't wait to turn your website traffic to lead conversions; JSA’s website design and development team can show you how.
In today's headline-driven society, yesterday's white papers are now today's eBooks: a 3-5 page extended infographic, which combines headlines, statistics, quotes and graphics to quickly match a reader's pain points with our clients' core offerings. Use eBooks to drive your company's thought leadership on trending topics and to reel in interested prospective clients to your door.
A great slide deck sells itself. JSA excels at marrying effective copy with persuasive graphics and video to create a compelling, easy-to-understand presentation. Fun tip: after perfecting the deck for a sponsorship opportunity, JSA leverages it to be a lead generator on its blog with a title such as: 'Missed Our Client Speaking? Download the Slides Here.'
Email campaigns are still one of the most effective marketing outreach strategies-- and JSA 'ups your email game' by ensuring top responsive HTML designs, compelling copy, tracking code for all click-throughs (if desired), and best practices for anti-spam distribution. Our team also provides complete reports on open rates, clickthrough rates, URLs clicked, bounce backs, out of office replies, automatic opt-outs and more. Take the guessing work out of your e-blasts- and instead, send it to the pros and watch your response rate grow.
If you take an eBook, with its motivating graphics, statistics, and headlines, and boil it down to one cohesive picture, you then have a JSA infographic. Used as 'click bait,' JSA utilizes well-designed infographics for social media outreach, email fodder, lead generation and more, driving more educated viewers to your website.
One word: effective. Our skilled JSA marketers distill your company messaging into prospects' pain points, conveying clear solutions and calls to action in an easy, persuasive format. From concept to final design, JSA’s website design and development team work with its clients to ensure an on-point branding piece with concise messaging. And don’t forget to make the most out of your new data sheets, product sheets, or company brochures and use them as gated material on your site to further drive interested prospects to your sales team.