With over 20 years of industry experience, Vanessa applies her knowledge of pricing, planning, competitive analysis and marketing objectives to identify key market opportunities to grow the company and its client accounts. Fostering strategic technology partnerships, she uses her extensive background in the telecom industry to direct strategy and plan successful campaigns for clients. Ms. Eixman adeptly leverages her industry knowledge to create and manage marketing initiatives across all areas including public relations, channel programs, lead generation, content creation, and has extensive experience in writing technology content for press releases, bylined articles, case studies, blogs and more. In addition, Vanessa has strong media relationships across the industry analyst community, as well as technology, telecom, cloud computing, data center and channel sectors.
Prior to joining JSA, Ms. Eixman served as VP of Business Development for a cloud computing provider, where she contributed to the company’s overall strategy, helped develop a channel partner program, key partnerships, wrote corporate content and provided direction on service offerings. With over a decade of experience in fostering corporate partnerships, Ms. Eixman has held a variety of leadership positions including Branch Marketing Manager at Verizon Business and Sales Manager, where she was responsible for managing a Houston-based acquisition sales team, uncovering account opportunities and developing sales tools and resources to drive sales.
Ms. Eixman also served as Regional Sales Director for Level 3 Communications where she managed a national account sales team for the Texas region and was responsible for developing marketing campaigns targeting Fortune 500 businesses.
A graduate from Texas A&M University, Ms. Eixman earned a Bachelor of Business Administration in Marketing. As a native Houstonian, Ms. Eixman enjoys spending time with her family. Her interests include marathons, triathlons, golf, tennis and following college sports.
Get To Know Your JSAer:
In what ways have your parents influenced you the most?
My parents taught me to work hard, set goals and as my Dad used to say, ‘Make it happen’. My Mom is such a good example of strength and grace and my Dad was all about setting goals and getting things done.
What is your most memorable family trip?
Treks to Colorado have always been a family favorite and started when I was little with 14-hour drives to Colorado in the family station wagon (with three kids and our Doberman). So, when I had kids of my own, we continued the tradition and enjoy ski trips each winter (but this time flying to Colorado without a pet!). It’s been so fun teaching my kids to ski and snowboard over the years. We love the mountains, hiking on the trails and exploring. Cheers to my parents for making that such a great memory for me and inspiring me to bring that special time to my own family.