Laura has more than two decades of experience as a marketing and communications leader, including a background in creating and executing integrated marketing, communications and media strategies for telecom companies around the world.
Prior to JSA, Laura has overseen external communications for one of the largest private companies in the U.S. where she partnered with national brands, professional sports teams and executives on brand marketing initiatives, developed a centralized social media infrastructure and established content marketing and lead generation processes across the entire organization. As an accomplished speaker, Laura has shared best practices for digital marketing, public relations, and social media with major brands and companies from New York City to Las Vegas.
In addition, Laura has an extensive background as a television news anchor/reporter, weather anchor, and radio news anchor at stations from Florida to Texas. Before picking up the microphone, she enjoyed a stint as a Walt Disney World publicist during its 25th anniversary celebration in Orlando.
Laura grew up in Florida and holds a bachelor’s degree in Radio/Television from the University of Central Florida in Orlando. She currently resides in the Oklahoma City metro with her family and enjoys traveling, beach vacations and cheering on the Oklahoma Sooners.