In today’s overcrowded marketplace, staying in the lead of your competition can translate to real dollars to your bottom line. It’s not enough to simply ‘know’ your competition, today we must track and optimize for the competition’s keywords, services, reach, demographics and more. With today’s state-of-the-art monitoring tools, combined with JSA’s industry expertise, this information is now available, timely and relevant, and can easily translate into actionable KPIs to drive your long-term, moving-forward communications strategy.
JSA’s expert team can provide a 20+ page Competitive Analysis report, that includes:
- Your company’s overall communications performance
- Competitive keyword comparisons and suggestions
- Competitive media monitoring, reach and impact
- Competitive trending themes and share of voice over time
- Demographics comparisons
JSA recommends a quarterly competitive analysis to keep driving awareness and momentum consistently forward.