THE JSA GOLD-STAR DIFFERENCE
Celebrating more than 14 years of success, Jaymie Scotto & Associates (JSA) is the preeminent provider of Public Relations, Marketing and Event Planning services to the tech and telecom industries. Awarded ‘Most Outstanding Telecoms PR Agency’ by LiveWire for two years in a row, our success is attributed to our skilled JSA team, innovative tools, and established media and industry relationships, allowing us to deliver the finest outreach and brand awareness services available – with measurable return on investment. Our clients enjoy ‘insider access’ to the top journalists, bloggers, analysts and thought leaders shaping tech and telecom – as well as critical networking opportunities, including JSA’s own industry networking event series, the Telecom Exchange (TEX).
We also feature client and marketplace news via JSA WalkOuts (3D-like interactive video), JSA TV (our video newsroom on YouTube), JSA Radio (our podcast channel on iHeartRadio), Virtual CEO Roundtables (our monthly panel discussions with top industry thought leaders), Telecom News & Trends (our newsletter to 26k+ subscribers) and Tech and Telecom News Now (our industry blog with 156k+ readers).
THE YEAR OF NORTH AMERICAN EXPANSION
According to Analysys Mason, the telecom industry revenue in North America will increase to $477 billion in 2023, largely driven by an increase in fixed segment revenue, mobile data revenue and rapid IoT growth.And in true JSA fashion, we are fully committed to following the trends and therefore expanding our services throughout North America. Following JSA’s North American expansion into Canada (JSA Canada) back in 2016, we announced Toronto and Dallas as our new Telecom Exchange (TEX) ‘Pop-Up’ locations this year, in addition to Los Angeles and our flagship event in New York. Covering the north, south, east and west of North America, JSA continues to set the stage for the most advanced collaboration and executive networking among tech and telecom industry thought leaders. And to further this commitment, this year JSA introduced its TEX Portal event app. Unlike any other networking application in the industry, the TEX Portal lets users intelligently plan one-on-one meetings throughout the year and across all industry events, not just Telecom Exchange, while also optimizing event ROI and mindshare among key decision makers.
THE YEAR OF INCLUSION
In 2018, JSA’s focus was community and inclusion, with a commitment to bringing the tech and telecom industries closer and more connected than ever before. Following the success of Telecom Exchange (TEX) 2.0, where events are more about gathering the ecosystem’s decision makers and less about trade show floors with exhibit tables, JSA held its TEX events in two locations in 2018: New York and Los Angeles. Also in 2018, JSA announced the ‘JSA Release,’ an online press release writing and distribution platform, designed for tech and telecom startups that have breaking news but also a limited budget. JSA also launched a tech and telecom-industry wide ‘Women’s Speaking Initiative”, with TEX LA becoming the first industry event to have a woman speaker in every panel. We also introduced Amy Chovanec as JSA’s new Exchange Director, and welcomed new clients to the JSA Family: Anova Technologies, DataBank, EdgeConnex, eStruxture, Hylan, Maven Wave, Mosaic NetworX, PrecisionOT, Scalable, Stream Data Centers, and XSite Modular.
THE YEAR OF LEAD GENERATION VIDEO
To optimize lead generation efforts, companies continuously seek new tools and techniques – and JSA is happy to be a lead generation partner for its clients. JSA offers the team, tools, and support you need to make your lead generation campaigns a success! Furthering this, JSA has introduced the “Walkout,” care of the cutting-edge tech firm nFusz (now VERB). The JSA Walkout is a cool, new ‘push to screen’ technology that allows our clients to deliver urgent messages to the screens of employees, partners, prospects, media or investors, without recipients having to open a browser or other program, and without interrupting other applications the recipients may already have open. For more details, or to schedule a demo, email [email protected]. In 2017, JSA celebrated its 10th and 11th Telecom Exchange (TEX), and held the events in NYC on June 20-21, and in LA on November 6-7. In late 2017, JSA announced the transformation of its TEX event to TEX 2.0, an invite-only, C-level networking event that provides unparalleled collaboration, education and one-on-one engagement with the industry’s top thought leaders. In January, JSA announced its acceptance into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. JSA also welcomed these clients to the JSA Family: Altice, CENX, DataSite, netsapiens, NJFX, Pinnaca, Southern Telecom, and Telamon.
THE YEAR OF TECH & TELECOM CONVERGENCE
Never before has technology and telecommunications looked so, well, similar. We have reached a critical point where cognitive and cloud computing, big data analytics, enterprise mobility, and of course, 5G and the Internet of Things (IoT) are transforming businesses of all types and sizes, worldwide. As we celebrate technology, JSA is committed to exceeding the PR, marketing and event planning needs of the converging telecom and technology industries. JSA’s Telecom Exchange (TEX) event – Where Communications and Technology Meet – held on June 22 this year in NYC is also expanding to Los Angeles in the fall. We have elevated the TEX website (check out our beautiful, new website here!) We continue our commitment in the telecom and tech media world with our JSA TV Virtual CEO Roundtables, one-on-one interviews, and onsite presence as an instrumental media partner at key industry events. We have also brought JSA Radio, our industry’s source for the latest news and expert interviews with the innovators behind today’s top telecom and technology companies, into the spotlight. We’re excited to announce that JSA Radio is now streaming Fridays at 12 noon ET on iHeartRadio! In 2016, JSA also unveiled “JSA Canada,” as we open operations in our great “Neighbor to the North!” We are also proud to welcome our amazing clients Cross River Fiber, DRG Undersea Consulting, New Jersey Fiber Exchange, Salus Telehealth, and Wilcon to our family, along with several new media and technology partners. We are proud to bring on Barb Mitchell to head up our JSA Canada team.
THE YEAR OF EXCELLENCE
This year, we celebrate a decade of delivering exceptional Public Relations, Marketing, Design and Event Services to the telecom industry, and our ability to grow with our clients. We are kicking the year off with a number of exciting initiatives that include: a complete rebrand to simply JSA, including a new logo and website launch; a new look and capabilities in our quarterly impact reports for our clients; and first-to-market networking initiatives at our annual Telecom Exchange event. Our 10-year anniversary campaign also incorporates a series of new offerings: JSA Radio, Virtual CEO Roundtables and an ‘Open Letter’ blog series on our industry-leading blog Telecom News Now. We are also happy to welcome LightRiver Technologies , Construction-CAD Solutions, Cleareon Fiber Networks and MRV Communications to our client roster! Candace Sipos and Sarah Branner also joined our JSA family in 2015.
THE YEAR OF SOCIAL NETWORKING
Social networking is a game changer for our business and our clients’ business in PR, marketing, sales, customer service, events, and other business activities. Thanks to social networking, we are able to communicate in new and innovative ways each day. From short video teasers on Vine to engaging discussions on LinkedIn, it is so easy – and fun – to share our news and our clients’ news and unique services all across the Internet (and smart devices!) In other 2014 news for JSA, we have had an amazing year for our Telecom Exchange events. Telecom Exchange West debuted in March in Denver, CO; and our 4th Telecom Exchange East was a huge hit in NYC. Our events team stayed busy with MEF’s GEN14, Time Warner Cable Business Class events, and rocked ITW 2014 with numerous cocktail events and receptions! This year, we expanded our JSA family and welcomed Jaclyn Riback and Courtney Burrows. In exciting client news, we are honored to welcome Avotus, bBooth, BCS Global, Metcom, NexxCom Wireless, Padtec, RCN Business, Vertix Consulting and Westell.
THE YEAR OF COHESIVE CAMPAIGNS
JSA starts 2013 off strong by further incorporating inbound marketing as a key part of our core strategy to improve clients’ ROI and drive real leads. By integrating our digital strategies into a comprehensive marketing and PR campaign, we have helped our clients generate, convert, nurture and track leads into sales. In 2013, we welcomed a number of fantastic new team (family) members. Superstars Meghan Rose McNally, Matthew Pera, and Vincent Ascolese joined our Accounts team. To perfectly time our decision to grow our own Telecom Exchange event and extend to the West Coast, our events team largely expanded with the wonderful new additions of Terri Goggins and Krista Puleri. Our art department grew with the addition of our amazing Art Director, Katherine Campbell. Last, but certainly not least, we had the honor of providing our services to our beloved clients, DatacenterDynamics, DE-CIX, FirstLight Fiber, Metro Ethernet Forum (for its GEN14 event), New York Internet, Peak, TNCI, and WireIE.
THE YEAR OF INNOVATION
JSA kicks off 2012 with a new website, enhanced blog, the most advanced lead generation tools, more networking and branding opportunities at Telecom Exchange 2012, and a growing, stellar team and client roster. We welcome Christine Keck as our JSA Account Director, Shannon Ashe as JSA Events Coordinator, Matthew Sabio as JSA Account Coordinator and Colo Atl, Optelian, ViaWest, Optica Network Technologies, Auris Technology, Peg Bandwidth, Rimhub, tw telecom (NYC), and 1547 Critical Systems Realty to our family.
THE YEAR OF TEX AND JSA TV
JSA hosted its inaugural Telecom Exchange (TEX) networking event at Cipriani Wall Street. Over 100 exhibitors, 71 sponsors and 500 attendees joined us as we provided a neutral showroom for colocation and service providers in the New York tri-state area. JSA also launched JSA TV, a virtual newsroom for telecom professionals, as another tool to help our clients get the word out to their targeted marketplaces. Additionally, the company announced its newly structured Research Department, headed by Karissa Campbell. JSA continued its growth strategy by welcoming industry vet Dean Perrine. Lisa Garrison graced our team as Director of Finance, and soon grew into another role of Head of Business Operations. Our clients grew too, including welcoming Zayo and Lightower to our client roster.
THE YEAR OF TELECOM SPEED NETWORKING
This year, JSA officially commenced its Events department and hosted its first and second Telecom One-on-One (T101) events in NYC, encouraging telecom executives to “speed network.” JSA also assisted at the International Telecoms Week (ITW) event on May 24-26 in DC, representing JSA’s fourth year as ITW’s PR firm. In April 2010, JSA introduced the first issue of Telecom News and Trends (TNT), the industry’s monthly video newsletter.
THE YEAR OF GROWTH
2009 ushered in significant growth for JSA, at a time when much of the global economy was staggering. In January, JSA helped Hibernia Atlantic launch a new network build to link Northern Ireland with North America and Europe. Additionally, after its acquisition by a leading private equity firm, JSA assisted Tinet (now Inteliquent/GTT) in its unveiling. JSA signed Mzima Networks, TELEHOUSE, and ITW 2009, and expanded its relationship with Arbinet (now PTGi). JSA also welcomed our beloved Karissa Campbell, Lauren Lemoi and Vanessa Eixman to the JSA team (family).
THE YEAR OF ADVANCEMENT
Jaymie Scotto Cutaia, founder of JSA, kicked off the year by establishing DealCenter, LLC, turning one of JSA’s event planning tools, an online one-on-one meeting management system, into its own company. In February, JSA is selected by Tiscali International Network for its US Public Relations and then three months later, the company increased its relationship with JSA, selecting us for its global PR work. 2008 was also the year when client Lexent Metro Connect selected JSA to launch its new company brand and website. And on July 18, JSA unveiled Telecom News Now, its daily industry blog featuring client and industry news.
JSA was founded January 2005 as the first and only PR and marketing firm dedicated to telecom by Jaymie Scotto Cutaia. In March 2005, JSA signed its first client, Hibernia Atlantic, a global subsea and terrestrial cable operator, who continues to this day to be JSA’s longest client relationship. In June 2005, JSA organized the telx Customer Business Exchange, including sponsorship acquisitions, signage, vendor negotiations and attendee and media outreach. In October 2005, JSA organized HKColo‘s first HKCONNECT, an industry networking event held in Hong Kong. In August 2006, Michael Corr joined the JSA team as Director of Brand Development. And 2007 brought us such long-lasting client relationships as GlobeNet, 4Connections and more.