JSA’s VP of Strategy & Global Markets Barb Mitchell to Deliver Training Sessions on ‘Building Brand Strategy’ and ‘How to Market Yourself Better at Events’ at Capacity Europe 2019
MIDDLEBROOK, VA, October 22, 2019 – Jaymie Scotto & Associates (JSA), the preeminent provider of Public Relations, Marketing and Event Planning services for the tech and telecom industries, announces that Barb Mitchell, JSA’s Vice President, Strategy & Global Markets, will speak at Capacity Europe, taking place October 28-31 in London. Mitchell will be hosting two “Training @ Capacity” sessions. The first, entitled “Building Your Brand Strategy: Discover, Design, Deploy”, will be held on Monday, October 28 at 2:00PM GMT. Her second training session, “How to Market Yourself Better at Events” will take place on October 31 at 11:30AM GMT.
“I am eager to provide the Capacity community with insight into some of JSA’s well-honed marketing strategies,” states Mitchell. “In the midst of uncertainty challenging the European market landscape, it’s essential players in the network infrastructure space continue to communicate their value proposition and competitive differentiators with unwavering confidence and certainty through published content and face-to-face interactions. I look forward to sharing my thoughts and expertise during the first and last day of this impressive gathering of thought leaders.”
Mitchell is a marketing and communications professional with an extensive background working for some of the world’s most recognized brands such as Coca Cola and Heineken, as well as a litany of Canadian telecom companies. She currently manages a range of global telecom, technology, and data center clients. Mitchell approaches the business with a strong strategic focus, and for JSA, applies this to client relationship management, marketing strategy and execution, and business operations.
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