FOR IMMEDIATE RELEASE
Jaymie Scotto & Associates (JSA) Welcomes Daniel Highet as New Director of Content
Telecom and Technology Public Relations Veteran Joins JSA to Contribute Specialized Communications and Multimedia Content as Company Continues to Ramp Up Customized Client Services
MIDDLEBROOK, VA., August 7, 2018 — Jaymie Scotto & Associates (JSA), the preeminent provider of Public Relations, Marketing and Event Planning services for the telecom and tech industries, today announces the appointment of Daniel Highet to the company’s newly-created position of Director of Content. In this role, Daniel will work across account teams and client campaigns in the development of specialized strategic communications and multimedia content, including thought leadership articles, case studies, white papers, technical blogs, eBooks and video.
“It is with great pleasure that we welcome Daniel, our newest JSA team member, as Director of Content,” states Jaymie Scotto Cutaia, CEO and Founder of JSA. “Daniel has long distinguished himself as an original and thought-provoking contributor to the telecom and technology PR space, combining insightful brand strategy, singular creativity and rigorous research to deliver communications that elevate companies above the clamor of our competitive marketplace.”
Daniel brings more than 17 years of public relations, media production and marketing experience to the JSA team, including 11 years in the telecom and technology sectors. Prior to joining JSA, he was Director of Content at iMiller Public Relations (iMPR). Previously, he was principal of Firesign Media, a public relations and creative services provider serving businesses in technology, telecommunications and entertainment, among other industries. Prior to founding Firesign Media, he was Vice President of Business Development and Production at Tribe Pictures, which served Fortune 100 clients in financial services, healthcare and technology, in addition to government and education. Daniel returns to JSA as its new Director of Content, having launched his career in telecom and technology public relations and marketing with the company in 2007 as Senior Writer.
“The vision, core values and intelligence that JSA continues to demonstrate in its business, including an in-depth understanding of clients, customized services, and a commitment to developing next-generation communications technologies and new media outlets, resonates with my perspective of how best to serve telecom and technology companies,” comments Highet. “Moreover, it’s readily apparent that JSA’s executive leadership values its people, the company’s greatest asset, and supports their growth and success through a culture of inclusivity, positivity and two-way communication. So, it is with great pleasure that I rejoin the JSA team where I began my telecom and technology public relations career.”
In addition to offering incisive communications strategy and content, JSA provides a series of top-tier industry events, several new media outlets and an online publication to provide its clients with additional platforms from which to amplify their brand message to a targeted audience. JSA’s Telecom Exchange (TEX) is an exclusive, C-level networking event that provides unparalleled collaboration, education and one-on-one engagement with the industry’s top thought leaders and influencers. Upcoming events include TEX LA 2018 on November 6-7 in Beverly Hills. For exclusive sponsorship and speaking opportunities, email [email protected].
JSA’s CEO Exchange is a 24/7 online and in-app executive social network consisting of an invitation-only community of C-level executives in the technology, telecom and content provider industries. Tech and Telecom News Now is JSA’s online blog, which receives more than 130K views. Meanwhile, JSA TV, distributed on the company’s YouTube channel, receives more than 60K+ views, and its iHeartRadio channel, JSA Radio, is the only iHeart podcast dedicated to telecom and technology news. JSA also hosts monthly Virtual CEO Roundtables where clients’ CEOs interact with other industry-leading C-levels to discuss and explore trending topics and technologies such as IoT, 5G and blockchain.
For more information about JSA, visit www.jsa.net.
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Celebrating more than 13 years of success, Jaymie Scotto & Associates (JSA) is the preeminent provider of Public Relations, Marketing and Event Planning services to the tech and telecom industries. Awarded ‘Most Outstanding Telecoms PR Agency’ by LiveWire for two years in a row, our success is attributed to our skilled JSA team, innovative tools, and established media and industry relationships, allowing us to deliver the finest outreach and brand awareness services available – with measurable return on investment. Our clients enjoy ‘insider access’ to the top journalists, bloggers, analysts and thought leaders shaping tech and telecom – as well as critical networking opportunities, including JSA’s own industry networking event series, the Telecom Exchange (TEX) and its online C-level social platform, the CEO Exchange.
We also feature client and marketplace news via JSA WalkOuts (3D-like interactive video), JSA TV (our video newsroom on YouTube), JSA Radio (our podcast channel on iHeartRadio), Virtual CEO Roundtables (our monthly panel discussions with top industry thought leaders), Telecom News & Trends (our newsletter to 28K+ subscribers) and Telecom News Now (our industry blog with 130K+ readers).
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Jaymie Scotto & Associates (JSA)