As a Hubspot certified user, Elle excels in inbound marketing, lead generation, and creative storytelling. She enjoys strategizing drip campaigns and how to re-engage an audience through lead nurturing programs.
Coming from a variety of industries, Elle gives a different perspective on projects and lead generation. Her digital marketing career began by being a self-published (and promoted) author and audiobook producer. Her time was spent networking with online communities, influencer blogs, and podcasts to promote her work.
After, Elle was the marketing coordinator at Shipley Energy where she coordinated, managed, and assisted in the creation of all forms of media marketing and promotions. She is a believer in asking “why” and trying new things to achieve the client’s goals. Her time at Shipley Energy gave her a strong focus on the importance of strategy, planning, brand personas, and good data. She was also instrumental in the development and roll-out of the new child company brand “Seth Energy.”
In 2018, Elle became the Marketing Director for the non-profit association the Organization for Safety, Asepsis and Prevention (OSAP). While working for OSAP, Elle created and standardized the best-practices for digital marketing, social media, event-based marketing, email campaigns, and established a solid foundation to build future success. Due to Elle’s marketing efforts, OSAP showed record attendance and sponsorships for the association’s two annual conferences. Her success at the non-profit led Elle to JSA, where she is excited to be part of a team of creatives who work together to achieve strategic goals.
Creative storytelling for Elle goes beyond her working life. On a personal level, Elle uses those skills in her Dungeons and Dragons game that she plays with her friends in Atlanta. When she isn’t gaming, she enjoys the craft beer scene, exploring all of the events and festivals that the city has to offer, and taking care of her orchid collection. When she needs to get away from the city, Elle loves to boat, fish, camp, and travel across the country.