JSA believes in the ‘1-2 punch’ strategy: outbound + inbound communications to increase your lead generation. Complement your news with a developed inbound marketing strategy, where JSA can manage and track interest, including your Google searches and web visitors, create and track landing pages with your new or existing gated material (like case studies or eBooks), create and manage your ‘drip campaigns’ where automatic emails are sent based on lead behavior and interest, and segment and grow your smart lead lists.
We leverage either our clients' or our own marketing automation software platforms to ensure connected, smart marketing that's ideally seamlessly tied into your CRM tool in-house, clearly identifying, nurturing and engaging prospects, priming them to be educated sales leads. JSA team members are qualified inbound marketing gurus, capable of building intelligent workflows in HubSpot, SharpSpring and Pardot.
You want your company to show up on the first page of search engine results when people are searching for your product or service. We here at JSA want that for you, too. By staying on top of Google’s latest algorithm updates, developing and posting relevant content, and using key metrics to analyze and build on results, our SEO experts have achieved top search engine rankings for our clients. Our tailored SEO services include: an initial SEO audit that will serve as a road map to higher rankings and more organic traffic to your site; and ongoing services that include expert SEO consultation, link building, enhancements to website SEO descriptions and titles, social sharing, local search and maps optimization, and detailed monthly reporting.
Led by a team of established Google SEO and PPC experts, we can manage your PPC ad management, specifically Google AdWords and LinkedIn Ads, quickly and efficiently, often times turning wasted marketing dollars into leads. How do we get results? We create multiple, targeted ad groups, analyze the different products/services offered by your company and targeted region, monitor and adjust bid strategies based on performance, create multiple ads, fine-tune incessantly, and ensure the keyword development and management is effective for you. And don’t just take our word for it; we rely on cutting-edge, third-party reporting tools, including your own Google Analytics, to tell the success story for us.
Ever go to Amazon and spend a minute or two looking at a pair of shoes and then click over to LinkedIn, and there they are, the same shoes, following you around, ensuring your eventual buy? Yep, us too. This is the art of retargeting, a new method of 'follow me' marketing that increases purchasing by up to 60%. JSA works with the top retargeting platform available to ensure that your product or service clearly tracks and haunts your key prospect base, through personalized ads that reflect your target audience’s preferences. JSA also provide you with detailed monthly reporting as we constantly fine-tune and grow your sales potential.