Dean Perrine


A 20-year veteran of the telecom industry, Dean brings a complementary mix of industry analysis, strategy and deep PR/Marketing acumen to the JSA team. With a history of brand elevation and start up strategy successes, Dean leverages his diverse skill set and client-centric philosophy to serve JSA clients and grow the company.

Prior to joining JSA, Dean served as Consultant for the Blue Cross Blue Shield Association, where he contributed to the company’s overall business strategy and direction by providing key competitor insights and analysis in an uncertain healthcare reform environment. Prior to working at the Association, Dean spent 10 years working with industry leading telecom research and consulting firm, New Paradigm Resources Group (NPRG), where he served as Director of Competitive Analysis. As Director at NPRG, Dean was responsible for guiding the research strategies and analyses produced by the Competitive Analysis team.

Dean earned his Bachelor of Science in Journalism and Public Relations from Ball State University. A self-described ‘music snob’, Dean enjoys playing guitar, uncovering new music, acting, writing and annoying his 3 children in his spare time.



Years in Business So Far


Years of Top JSAers So Far


Year on Year % Growth So Far


Unwaivering Customer Focus

Fun Facts

Why do you love this industry?

I don’t. I don’t love the industry. I like it a lot. I geek out over the advances and pace. But I don’t love it. What I do love is that it was built on the backs of Dreamers. People like you and me. They didn’t set out to be revolutionaries and likely wouldn’t consider themselves visionaries. They wanted to bring us all a little closer together. Today this infrastructure gives us all equal access to education and information. It’s an equalizer. Maybe that’s gross romanticizing, but it’s that dream and human spirit that I truly love about the industry. And JSA is an extension of that dream. And it’ll be us, our kids and our grandkids that will ultimately continue to shape the industry for the betterment of everyone. I love that.

What is your management/ leadership style?

Easy: Fun! That’s not to say that I don’t take my work very seriously, because I most certainly do – and personally for that matter. But I firmly believe in enjoying the moment; taking in the collaborative spirit and uniquely human interaction with others. I think a large part of my professional successes are directly attributable to creating an open and respectful (and yes, fun) environment in which to work. Seeing one another as humans with similar wants and desires and fears truly sets an expectation of trust and a more relaxed and productive environment.

What are your pet peeves?

  1. The use of ever-evolving, ever-changing, ever-ever-ever. It’s lazy people. Stop it. 
  2. Distracted driving (See Jaymie’s driving)
  3. Poor dental hygiene (I mean, it takes no time at all)
  4. Chronically late people
  5. Backwards baseball caps (get off my lawn!)
  6. Ripped up jeans (stay off my lawn!)
  7. People who think 5’7 is short
  8. Tall people
  9. Gummy things
  10. Dirty eyeglasses (i can’t even look at people when their glasses are smudgy)

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