Daniel Highet

Director of Content

Daniel brings more than seventeen years of public relations, media production and marketing experience to the JSA team, including eleven years in the telecom and technology sectors. As Director of Content, he works across account teams and client campaigns in the development of specialized strategic communications and multimedia projects, including thought leadership articles, case studies, white papers, technical blogs, eBooks and video.

Applying a distinctly creative and message-driven approach to communications development, Daniel has worked with Fortune 100 global enterprises, small and medium-sized businesses, startups, and independent artists and entrepreneurs. In addition to telecom and technology companies, his strategic insights and content have solved the marketing challenges facing healthcare, entertainment, financial services, government and media organizations.

Prior to joining JSA, Daniel was Director of Content at iMiller Public Relations. Previously, he was principal of Firesign Media, a public relations and creative services provider serving businesses in technology, telecom and entertainment, among other industries. Prior to founding Firesign Media, he was Vice President of Business Development and Production at Tribe Pictures, a video production company which served Fortune 100 clients in financial services, healthcare and technology, in addition to government and education. Daniel returns to JSA as Director of Content, having launched his career in telecom and technology public relations and marketing with the company in 2007 as Senior Writer.

Currently residing in Newport, Rhode Island, when away from his keyboard, Daniel can be found on his mountain bike in summer, soaring down the ski slopes of Vermont and Colorado in winter, and playing competitive hockey on local ice rinks year-round.



Years in Business So Far


Years of Top JSAers So Far


Year on Year % Growth So Far


Unwaivering Customer Focus

Fun Facts

Why do you love this industry?

Simply stated: I love its relevance — the good it can do for the world, its incredible (albeit sometimes frightening) influence on humankind, its challenges, and its ability to constantly adapt and improve.

Why do you love this company?

We are a family and together we are building a work home that encourages creativity, growth, and inclusion, with an emphasis on work-life balance and delivering the very best services to our JSA clients.

Your top 3 reasons for JSA's success?

First and foremost: Our team.  I’ve been blessed to attract, retain and incentivize the very best in our industry and in marketing, and to learn from one another on a daily basis.  Second: our unwavering dedication to the telecom and data center space. We provide decades of proven industry expertise that is simply not available anywhere else.  Third:  we invest in ourselves.  We support our clients’ marketing plans with top-of-the-line media and technology monitoring tools to ensure we are providing the very best care and support, and to benchmark and compare and optimize our results in the marketplace accordingly.

We’re Here To Help Your Business

Through Creativity, Integrity & Innovation