JSA Consultation

JSA Consultation 2018-10-14T23:59:34+00:00
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Annual PR, Marketing & Event Strategy

Don't just 'throw spaghetti on the wall and see what sticks'. JSA excels at aligning your marketing strategies and events with company goals and KPIs. As part of our annual strategy package (available both as a 'one-off' and as part of our retainer work), JSA consults with you, defines your core products and target audience, and submits a robust annual editorial calendar, complete with customized recommendations for prospect events, speaking opportunities, press release topics, case study suggestions, lead generation campaign targets, website copy ideas and more, ensuring a consistent and cohesive communications plan that supports and grows your sales.

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Media Training/ Speech Training

Why is positive media engagement and placement so important to businesses? Let's list the six top reasons: It builds awareness and supports new business activity; allows differentiation among competitors; positions companies as thought leaders; attracts investment; boosts SEO; and helps to explain complex concepts and dispel myths. As seasoned media experts, JSA offers our clients an extensive media training session that educates and empowers your media-forward team members, helping them to understand the importance of pitching to media, thought leadership, interview dos and don'ts and more. For those executives who would like a private tutorial to get more comfortable when speaking to the media or at events, JSA also offers speech training services that are personalized and private. Our speech training is aimed at helping convey key company messages articulately and confidently while encouraging listeners to take action based on the speaker's persuasiveness.

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Marketing Stack

Does your company have the right Marketing Technology Stack? Are your martech tool capabilities aligned with your business goals? How do you stack up against your competitors in the digital landscape? How would you grade your company's digital maturity? Enter JSA. Evolve beyond insight to achieve foresight. We can help you execute best practices to elevate your digital maturity and transform your marketing from a cost center to a profit center.

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Competitive Benchmarking

Do you know how your business stacks up against your competitors? Simply stated, knowing this information is critical to your marketplace domination. JSA has your back, and by utilizing our proprietary data collection and digital analysis, we will help you determine your best next steps forward. JSA's competitive benchmarking package includes: a website strength comparison, SEO keyword analysis, and a detailed review of your media reach, sentiment, share of voice over time, and more, and our KPI recommendations based on these results.

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Brand Positioning

Whether contemplating a rebrand or if you just want to ensure your company's core messaging is in line with current marketplace trends and internal talents and products, JSA can conduct an on-site, half-day workshop for clients. The outcome is a crafted and approved mission statement, values, vertical-specific offerings and a new action plan customized for your business.

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Telecom Marketing 101 Webinar Course

Want to be a telecom marketing superstar in 7 weeks or less, or know someone who might? Why not try a our 7-part webinar course entitled, 'How to be a Telecom Marketing Superstar in 7 Weeks or Less.' Episode one we start with strategy and the keywords and core values you want your copany to own. Episode two explores telecom event best marketing strategies. Three is dedicated to best email campaign tactics for telecom- and yep, we cover GPDR compliancy. In our fourth installment, we discuss what we really need from our marketing data today, including Google Analytics, marketing software integrations and useful KPIs. In five, we share the do's and don'ts when talking telecom to media. Our sixth discussion is on Google AdWords 101 and our final installment helps us get ready for the next year ahead by talking new year telecom marketing budget strategy. Recorded or live-- we bring in JSA's top brass to share with you our 'lessons learned' when marketing to this industry over the past 15+ years.

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