Carl Sketchley

Account Director

As an Account Coordinator, Carl provides solid communications support to various JSA clients with diverse business needs. He is a strong team player dedicated to helping clients thrive in their business endeavors. Carl’s main responsibilities include conducting industry research, writing blogs and press releases, updating website content, developing social media content, and managing client agendas and calendars.

Prior to joining JSA, Carl worked as a communications coordinator for non-profit organizations that conduct patient services and fund health research across Canada. He helped them advance their stakeholder engagements through a combination of inbound and outbound marketing initiatives. Carl is passionate about crafting compelling messages and leveraging digital channels to help clients reach their goals. At JSA, he is thrilled to be channeling his experience into the tech and telecom industries.

Carl has Master’s degrees in Public Policy from Simon Fraser University and in Professional Communication from Royal Roads University. Based near Vancouver, Canada, he enjoys doing physical fitness regularly, especially running and hiking in the spectacular parks of British Columbia.



Years in Business So Far


Years of Top JSAers So Far


Year on Year % Growth So Far


Unwaivering Customer Focus

Fun Facts

Why do you love this industry?

Simply stated: I love its relevance — the good it can do for the world, its incredible (albeit sometimes frightening) influence on humankind, its challenges, and its ability to constantly adapt and improve.

Why do you love this company?

We are a family and together we are building a work home that encourages creativity, growth, and inclusion, with an emphasis on work-life balance and delivering the very best services to our JSA clients.

Your top 3 reasons for JSA's success?

First and foremost: Our team.  I’ve been blessed to attract, retain and incentivize the very best in our industry and in marketing, and to learn from one another on a daily basis.  Second: our unwavering dedication to the telecom and data center space. We provide decades of proven industry expertise that is simply not available anywhere else.  Third:  we invest in ourselves.  We support our clients’ marketing plans with top-of-the-line media and technology monitoring tools to ensure we are providing the very best care and support, and to benchmark and compare and optimize our results in the marketplace accordingly.

We’re Here To Help Your Business

Through Creativity, Integrity & Innovation