Well … okay … I’ll scale it back and admit that not everyone loves Facebook. Believe it or not, there are still some people on the planet Earth, even in the United States of America, who do not have a Facebook account. But that has become more the exception than the rule. Some people obsess over Facebook; while others just let their profiles bob up and down in virtual obscurity. These folks might respond to the occasional direct message from a friend, but that’s about it.
But, as a general rule of thumb, your mom probably has a Facebook account. Your grandma and grandpa, aunts and uncles, neighbors, friends and co-workers likely do too. And therein, say some, lies the problem. Call it the “Hipster Conundrum.” Can the young, cool crowd – that coveted demographic – be into the same stuff as their parents and … even their grandparents? To the 14-year-old on his smart phone at the local skate park, the last thing he wants to see is a Facebook post from his mom reminding him to wear a helmet and kneepads. Teens especially have shown less interest in Facebook, as other social apps like Twitter, Vine, Instagram and Snapchat have become their norm.
Many of the new apps are video based. They’re cool. They’re new. Not everyone is using them yet. It’s the perfect formula for achieving success among teenagers who want to stay ahead of, or at least current with, the latest and greatest. But will these social apps fade into obscurity? It is much more likely that they will fizzle out than it is Facebook will go anywhere.
Here’s the thing – Facebook hovers like a monolith over nearly all other social media platforms. And Facebook is not going anywhere. Repeat. Facebook. Is Not. Going. Anywhere. It makes too much money for too many people. And there are too many brilliant minds working for the company, whose ideas continue to meet the market – some with acclaim (purchasing Instagram) and some with frustration (the new instant messenger app). The point is, the company continues to grow exponentially. Worldwide, Facebook boasts 1.28 billion monthly active users, which is a 15% increase year over year (Source-Facebook).
In the business world, Facebook can serve a company well. Look at a majority of business websites and that little white “f” on a blue background is likely on the homepage, asking visitors to go to their Facebook page and give them a “like.” With a Facebook page, companies have access to a gigantic pool of resources – 800 million people log onto Facebook daily.
So how do you make yourself stand out?
– Your Facebook page cannot contain dry corporate speak. Readers will immediately tune it out – no matter how cool the product is. Presentation is absolutely key.
– Video and images are increasingly important. Whether you are promoting videos, photos and graphics that your company has produced in-house, or sharing a video from another source – the more visual you are, the better.
– It is important to follow “The Cocktail Party Rule.” At a cocktail party, no one wants to hang out with the person that is performing a monologue about themselves. It’s boring and it’s annoying. Ask your followers questions, post a poll, offer a contest – do anything that gets them engaged.
– Use the calendar section to promote upcoming events and milestones. It’s another way to let followers know what is going on and get them to participate in the activities of your company.
– Use link posts to drive people to your website.
– Share exclusive discounts and promotions. Make people feel special for liking your page. When you offer deals that are only for your Facebook fans, you reinforce their decision to follow you.
These are some great rules of thumb to keep your Facebook page current and relevant. If you follow these simple tips and tricks, you will be rewarded with loyalty from your customer base.