Where Is Social Going? Passion Points, Friending Your Fridge and How Brands Can Stay Relevant in Web 3.0

By |2012-05-07T07:27:17-05:00May 7th, 2012|Categories: Advertising, Marketer, Media, mobile, Portfolio - Marketing, social media, Telecommunications, Web 2.0|Tags: , , , , , , , , , |

This article was originally posted at CommPro.Biz As you know, Web 1.0 was characterized by prolific content creation: organizations raced to claim their static presences on the Internet and produce commerce-driven media. Web 2.0 – and social media – brought with it an era of connectivity and reciprocity. And today, branded content now tells stories, and [...]