Thought Leadership

How to Create a Telecom PR Plan

By |2019-07-10T16:45:50-04:00July 10th, 2019|Categories: Blogs, Brand, Brand Marketing, business strategy, jsa blog, Marketer, marketing strategy|Tags: , , , , , , , , , , |

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to sorting [...]

Your Top Five Tips for Generating Mainstream Media Interest in Tech & Telecom

By |2019-05-09T08:00:06-04:00May 9th, 2019|Categories: General, Telecom, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , , , , , , |

Jaymie Scotto Cutaia: Another month, another article in Forbes! It goes without saying that as PR professionals media engagement is a top priority. Over the 14+ years that JSA has been in business, we have always prided ourselves on garnering media attention within the tech and telecom industries by solidifying and nurturing key media relationships and [...]

Get the Most Out of Your 100G Network: Download XKL’s New eBook

By |2019-04-04T11:49:44-04:00April 4th, 2019|Categories: telecom industry blog, Telecommunications|Tags: , , , , , , |

XKL LLC has just announced the release of its new eBook, “Get the Most Out of Your 100G Network.” With more than 4.1 billion people using the internet and 3.3 billion using social media, network operators are scrambling to seek solutions to reduce the strain on the networks as those numbers continue to climb. The continued [...]

West 7’s Expert Guide to Colocation in the City of Angels

By |2018-09-25T12:12:36-04:00September 25th, 2018|Categories: General|Tags: , , , , , , , , , , , , , , , , , , , , , , |

While rural areas are attractive for new data center development because of the availability of land and favorable economics for building sprawling campuses, metro areas such as Los Angeles typically have better telecommunications and power infrastructure, in addition to other significant advantages. With more than 80% of the U.S. population living in major metro areas, for [...]