Telecom PR

Taking Your Brand Global: JSA’s Must-Know Tips for Branching Out to New Markets

By |2019-11-05T15:26:02-05:00November 5th, 2019|Categories: General|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: The world of tech and telecom is shrinking, with more and more companies expanding their services to new markets, or bringing on partners to tackle uncharted territory. JSA is expanding too, looking to new markets and always following market trends to better understand where our clients need us most. But venturing out to [...]

How to Measure PR Success

By |2019-08-09T09:17:30-05:00August 7th, 2019|Categories: jsa blog|Tags: , , , , , , , , , |

If you are a small to medium sized-business (SMB) who has embraced public relations and have integrated it into your overall marketing strategy, according to Statista.com, you’re a member of an elite group of only 31% of similar sized businesses. This means that the majority of your competitors have not invested in public relations. You are [...]

The Basic Components of a Strong PR Strategy

By |2019-07-18T14:49:52-05:00July 18th, 2019|Categories: General|Tags: , , , , , , , , , |

A strong public relations strategy requires a carefully thought out plan.  Without a clear set of objectives, the campaign may fall flat. A public relations campaign should fit into an organization's overall marketing strategy and corporate mission.  All messages that are incorporated into the PR plan should work to further the overall company objectives and advance [...]

How to Create a Telecom PR Plan

By |2019-07-10T16:45:50-05:00July 10th, 2019|Categories: Blogs, Brand, Brand Marketing, business strategy, jsa blog, Marketer, marketing strategy|Tags: , , , , , , , , , , |

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to sorting [...]

Friday Reading: JSA’s Tips for Marketing Technical Subjects

By |2019-06-28T08:07:45-05:00June 28th, 2019|Categories: business strategy, c-level, CEO, Communications Management, Content Marketing, Forbes Agency Council, Global Telecommunications, Jaymie Scotto Cutaia, Telecom, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: After a whirlwind week at ITW 2019, I am pleased to present you with my latest article in Forbes. As communications professionals, communicating a message is always top-of-mind. But as communications professionals for the tech and telecom sectors, communicating that message - whether it be a product launch, customer win, or new cable [...]

Common Telecom PR Myths – Busted

By |2019-06-27T08:28:44-05:00June 26th, 2019|Categories: jsa blog, Marketer, marketing strategy, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , , |

PR is one of those industries that many people think they understand, due in large part to inaccurate, over-the-top Hollywood portrayals. But the reality of PR is actually quite far removed from the common perception. (PR needs some better PR!) In the telecom space, several public relations myths are flying around that are unfortunately only holding [...]

Ensuring Telecom Marketing Success: A Q&A with Jaymie Scotto Cutaia at #ITW2019

By |2019-07-12T19:35:14-05:00June 25th, 2019|Categories: General|Tags: , , , , , , , , , , , , , , |

Jackie Riback Levy:  Is there a way to ensure ROI from invested marketing dollars by a telecom or network infrastructure company? Jaymie Scotto Cutaia: In short, yes but it takes several things.  One: a commitment to investing, training and utilizing top technologies, such as ad management tools that leverage machine learning for optimal budget spend and [...]

Common Telecom PR Mistakes to Avoid

By |2019-06-21T11:23:39-05:00June 21st, 2019|Categories: Brand Marketing, business strategy, jsa blog, JSA Blog Submission, JSA Clients, JSA Connections, telecom industry blog, telecom news, telecom news blog|Tags: , , , , , , , , , , , |

A lot has been made of the technological advances of the last century, decade – hell, even the last few days. Not only have these advances shaped the way we live, but they have also fundamentally changed the way we communicate, engage and ultimately impact and influence one another. With this in mind, here are three [...]

Webinar Time: What’s the Ultimate 1-2 Punch for Telecom Marketing & PR?

By |2019-01-26T13:48:43-05:00January 25th, 2019|Categories: Marketer, marketing strategy, tech event, telecom industry blog, telecom marketing, telecom news blog, webinar, women in tech|Tags: , , , |

Register today for JSA and Mojo Marketing's first joint webinar: "Telecom Marketing & PR: Discover the Ultimate 1-2 Punch" Late last year, JSA announced our exciting new strategic partnership with Mojo Marketing, the first and only full-service digital telecom marketing agency, based in San Diego.  As partners, JSA and Mojo Marketing leverage one another’s strengths to [...]

Jaymie Scotto Cutaia Named CEO of the Year 2018 in Telecoms Marketing

By |2018-05-18T12:25:05-05:00May 18th, 2018|Categories: awards, CEO, Jaymie Scotto Cutaia, Tech Awards, Telecom, telecom awards, telecom industry blog, telecom interview, telecom marketing, telecom news, telecom news blog, Telecom News Now, telecom pr, Telecommunications, women in tech, women in telecom|Tags: , , , , |

Acquisition International Recognizes Cutaia in CEO of the Year Awards for 2018 Congratulations to our Founder and CEO, Jaymie Scotto Cutaia and her much deserved award of "CEO of the Year 2018 in Telecoms Marketing" from Acquisition International, a leading monthly corporate finance publication with a global readership. In this recent article, Acquisition International speaks to [...]

JSA Enters 14th Year in Business! What Will We Do Next?

By |2018-01-29T12:09:07-05:00January 22nd, 2018|Categories: CEO Exchange, Jaymie Scotto Cutaia, jsa blog, JSA TV Virtual Roundtables, Telecom, Telecom Exchange, telecom industry blog, telecom news blog, Telecom News Now|Tags: , , , , , , |

Also Just Released! JSA’s ‘Top 8 in 2018’ list of marketing and PR considerations for companies’ 2018 budget planning. We have entered our 14th year of business with new initiatives designed to further support our growing roster of tech and telecom clients, including Brightlink IP, DataBank, Datavision,  Q Advisors, and West 7 Center. “JSA’s [...]

Have You Explored Our New Website – JSA.net?

By |2017-09-29T11:35:53-05:00September 29th, 2017|Categories: jsa blog, JSA Radio, JSA TV, marketing strategy, Portfolio - Marketing, Portfolio - Public Relations, tech, Technology, Telecom, telecom industry blog, telecom marketing, telecom news, telecom news blog|Tags: , , , , , , , , |

This week we officially announced the launch of our brand new website, JSA.net. The site showcases a fresh design, allowing visitors like you to easily learn about and navigate pages on: company milestones; services offered; regions served; flexible pricing packages; portfolio of work; channels like JSA TV and JSA Radio; industry events including Telecom Exchange; and [...]

Forbes Agency Council Welcomes JSA to its Community

By |2017-01-16T13:43:58-05:00January 16th, 2017|Categories: appointments, business awards, c-level, Global Telecommunications, Jaymie Scotto Cutaia, jsa blog, Marketer, marketing strategy, Portfolio - Public Relations, tech, Technology, Telecom, telecom industry blog, telecom marketing, telecom news, telecom news blog, Telecom News Now, telecom pr, Telecommunications, women in tech|Tags: , , , , , , , , , , |

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies Great news to share today at PTC'17! JSA has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Jaymie Scotto Cutaia, our CEO and [...]

JSA Canada Makes Its Official Debut

By |2016-11-15T23:44:17-05:00November 15th, 2016|Categories: business expansion, Canada, dark fiber, Data Center, economy, Ethernet, Global Telecommunications, Internet, jsa blog, sales teams, tech, Technology, Telecom, telecom industry blog, telecom marketing, telecom news, telecom news blog, Telecom News Now, telecom pr, Telecommunications, women in tech|Tags: , , , , , , , , , , |

Jaymie Scotto & Associates (JSA) Expands, Opens Operations in Canada We are so very excited to announce today, live from TEX LA, JSA's new expansion into the Canadian market.  Marking our 12 years of success, JSA is branching out and establishing new roots in the Canadian market, with new team members and expanded operations in Vancouver, [...]

Interested in JSA eCards? Check out our eCard FAQs

By |2016-01-06T14:15:13-05:00December 5th, 2015|Categories: Advertising, Brand, Brand Marketing, Communications Management, ecards, enterprise, entertainment, Events, Global Telecommunications, infographic, Internet, jsa blog, JSA Clients, JSA Events, marketing strategy, Technology, technology trends, Telecom, Telecommunications|Tags: , , , , , , , |

eCardFAQ’s: Everything you need to know for JSA eCards! Each year, JSA is pleased to offer our Holiday (or any other occasion!) “eCards”— electronic animated cards, custom designed to our clients’ preferences. Want to learn more? Explore some of our most frequently asked questions, with answers. Our company has traditionally always done printed cards. Why should [...]