tech pr

The Basic Components of a Strong PR Strategy

By |2019-07-18T14:49:52-04:00July 18th, 2019|Categories: General|Tags: , , , , , , , , , |

A strong public relations strategy requires a carefully thought out plan.  Without a clear set of objectives, the campaign may fall flat. A public relations campaign should fit into an organization's overall marketing strategy and corporate mission.  All messages that are incorporated into the PR plan should work to further the overall company objectives and advance [...]

How to Create a Telecom PR Plan

By |2019-07-10T16:45:50-04:00July 10th, 2019|Categories: Blogs, Brand, Brand Marketing, business strategy, jsa blog, Marketer, marketing strategy|Tags: , , , , , , , , , , |

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to sorting [...]

Friday Reading: JSA’s Tips for Marketing Technical Subjects

By |2019-06-28T08:07:45-04:00June 28th, 2019|Categories: business strategy, c-level, CEO, Communications Management, Content Marketing, Forbes Agency Council, Global Telecommunications, Jaymie Scotto Cutaia, Telecom, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: After a whirlwind week at ITW 2019, I am pleased to present you with my latest article in Forbes. As communications professionals, communicating a message is always top-of-mind. But as communications professionals for the tech and telecom sectors, communicating that message - whether it be a product launch, customer win, or new cable [...]

Common Telecom PR Myths – Busted

By |2019-06-27T08:28:44-04:00June 26th, 2019|Categories: jsa blog, Marketer, marketing strategy, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , , |

PR is one of those industries that many people think they understand, due in large part to inaccurate, over-the-top Hollywood portrayals. But the reality of PR is actually quite far removed from the common perception. (PR needs some better PR!) In the telecom space, several public relations myths are flying around that are unfortunately only holding [...]

Common Telecom PR Mistakes to Avoid

By |2019-06-21T11:23:39-04:00June 21st, 2019|Categories: Brand Marketing, business strategy, jsa blog, JSA Blog Submission, JSA Clients, JSA Connections, telecom industry blog, telecom news, telecom news blog|Tags: , , , , , , , , , , , |

A lot has been made of the technological advances of the last century, decade – hell, even the last few days. Not only have these advances shaped the way we live, but they have also fundamentally changed the way we communicate, engage and ultimately impact and influence one another. With this in mind, here are three [...]

JSA Enters 14th Year in Business! What Will We Do Next?

By |2018-01-29T12:09:07-04:00January 22nd, 2018|Categories: CEO Exchange, Jaymie Scotto Cutaia, jsa blog, JSA TV Virtual Roundtables, Telecom, Telecom Exchange, telecom industry blog, telecom news blog, Telecom News Now|Tags: , , , , , , |

Also Just Released! JSA’s ‘Top 8 in 2018’ list of marketing and PR considerations for companies’ 2018 budget planning. We have entered our 14th year of business with new initiatives designed to further support our growing roster of tech and telecom clients, including Brightlink IP, DataBank, Datavision,  Q Advisors, and West 7 Center. “JSA’s [...]

Have You Explored Our New Website – JSA.net?

By |2017-09-29T11:35:53-04:00September 29th, 2017|Categories: jsa blog, JSA Radio, JSA TV, marketing strategy, Portfolio - Marketing, Portfolio - Public Relations, tech, Technology, Telecom, telecom industry blog, telecom marketing, telecom news, telecom news blog|Tags: , , , , , , , , |

This week we officially announced the launch of our brand new website, JSA.net. The site showcases a fresh design, allowing visitors like you to easily learn about and navigate pages on: company milestones; services offered; regions served; flexible pricing packages; portfolio of work; channels like JSA TV and JSA Radio; industry events including Telecom Exchange; and [...]

Forbes Agency Council Welcomes JSA to its Community

By |2017-01-16T13:43:58-04:00January 16th, 2017|Categories: appointments, business awards, c-level, Global Telecommunications, Jaymie Scotto Cutaia, jsa blog, Marketer, marketing strategy, Portfolio - Public Relations, tech, Technology, Telecom, telecom industry blog, telecom marketing, telecom news, telecom news blog, Telecom News Now, telecom pr, Telecommunications, women in tech|Tags: , , , , , , , , , , |

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies Great news to share today at PTC'17! JSA has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Jaymie Scotto Cutaia, our CEO and [...]