strategy

How to Create a Telecom PR Plan

By |2019-07-10T16:45:50-05:00July 10th, 2019|Categories: Blogs, Brand, Brand Marketing, business strategy, jsa blog, Marketer, marketing strategy|Tags: , , , , , , , , , , |

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to sorting [...]

Ensuring Telecom Marketing Success: A Q&A with Jaymie Scotto Cutaia at #ITW2019

By |2019-07-12T19:35:14-05:00June 25th, 2019|Categories: General|Tags: , , , , , , , , , , , , , , |

Jackie Riback Levy:  Is there a way to ensure ROI from invested marketing dollars by a telecom or network infrastructure company? Jaymie Scotto Cutaia: In short, yes but it takes several things.  One: a commitment to investing, training and utilizing top technologies, such as ad management tools that leverage machine learning for optimal budget spend and [...]

Common Telecom PR Mistakes to Avoid

By |2019-06-21T11:23:39-05:00June 21st, 2019|Categories: Brand Marketing, business strategy, jsa blog, JSA Blog Submission, JSA Clients, JSA Connections, telecom industry blog, telecom news, telecom news blog|Tags: , , , , , , , , , , , |

A lot has been made of the technological advances of the last century, decade – hell, even the last few days. Not only have these advances shaped the way we live, but they have also fundamentally changed the way we communicate, engage and ultimately impact and influence one another. With this in mind, here are three [...]

eStruxture Welcomes Industry Influencer, Jaime Leverton, to Its Team

By |2019-06-11T14:16:46-05:00June 11th, 2019|Categories: CSuite, Data Center, Data Center Connectivity, data center construction, data center expansion, hiring news, jsa blog, JSA Canada, JSA Clients, Telecom News Now, Telecommunications, women in telecom|Tags: , , , , , , , , , , , , , |

Does the name Jaime Leverton ring a bell? With 15 years in various executive roles with big corporations like IBM Canada, Bell Canada, Blackberry, the National Bank of Canada and Cogeco Peer 1, it’s safe to say Ms. Leverton is quite a valued thought leader in the tech, telecom and financial worlds. As a result, the [...]

Your Top Five Tips for Generating Mainstream Media Interest in Tech & Telecom

By |2019-05-09T08:00:06-05:00May 9th, 2019|Categories: General, Telecom, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , , , , , , |

Jaymie Scotto Cutaia: Another month, another article in Forbes! It goes without saying that as PR professionals media engagement is a top priority. Over the 14+ years that JSA has been in business, we have always prided ourselves on garnering media attention within the tech and telecom industries by solidifying and nurturing key media relationships and [...]

Maven Wave Simplifies Data Automation Process, Enabling Concise and Targeted Marketing

By |2018-07-19T14:44:59-05:00July 19th, 2018|Categories: Google Cloud, Machine Learning, technology trends, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , |

Ahead of the company’s participation at Google Cloud Next ’18 next week in San Francisco, Maven Wave announces its new solution that harnesses Google’s sophisticated analytics and cloud services, allowing customers to optimize and automate their digital marketing strategies. In the connected world we live in, data is king, and that is why Maven Wave’s three-pronged [...]

Virtual Reality Moving Closer to Everyday Reality

By |2017-02-14T15:06:59-05:00February 14th, 2017|Categories: business strategy, c-level, capto, entertainment, Media, Telecom, telecom industry blog, telecom news, Telecommunications, Virtual Reality|Tags: , , , , , , , , , , , , , |

A decade and a half ago, Virtual Reality (VR) was a pipedream. Children’s shows were created around it, like the Jetsons with a 2K spin. In 2017, VR is not just virtual, it’s full-blown reality. Capto CEO & Co-Founder, Tracy Currie eloquently laid out his thoughts on VR in a recent Light Reading article While the [...]

Disruption! How to Survive the Telecom, Media / Entertainment “Perfect Storm” – Free White Paper

By |2016-12-07T11:14:40-05:00December 7th, 2016|Categories: Chief Information Officer, Chief Marketing, Chief Marketing Officer, Chief Technology Officer, Telecom, telecom industry blog, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , |

Capto Consulting’s Telecom, Media & Entertainment Companies in the Crucible: CMO-CIO Collaboration Essential for Growth – White Paper – Available Now for Free Download Capto Consulting, expert providers of management consulting that improves company operations, economics and efficacy, has released its latest white paper entitled, “Telecom, Media & Entertainment Companies in the Crucible: CMO-CIO Collaboration Essential for [...]

By |2010-05-12T21:54:55-05:00May 12th, 2010|Categories: Telecommunications|Tags: , , , , , , , , , , |

Attention TNN readers: we are excited to work with Meet The Boss TV to bring you this interview of Christopher Dean, Chief Strategy Officer of Skype. IN 2005, Skype was acquired by eBay for $2.5 billion. In 2009, it was sold for less. Between that time, millions of people and businesses used Skype for free video [...]

Meet The Boss TV Sits Down With Christopher Dean, CSO of Skype

By |2010-05-12T21:52:03-05:00May 12th, 2010|Categories: Telecommunications|Tags: , , , , , , , , , , |

Attention TNN readers: we are excited to work with Meet The Boss TV to bring you this interview of Christopher Dean, Chief Strategy Officer of Skype. IN 2005, Skype was acquired by eBay for $2.5 billion. In 2009, it was sold for less. Between that time, millions of people and businesses used Skype for free video [...]