strategy

How to Create a Telecom PR Plan

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to

Ensuring Telecom Marketing Success: A Q&A with Jaymie Scotto Cutaia at #ITW2019

Jackie Riback Levy:  Is there a way to ensure ROI from invested marketing dollars by a telecom or network infrastructure company? Jaymie Scotto Cutaia: In short, yes but it takes several things.  One: a commitment to investing, training and utilizing top technologies, such as ad management tools that leverage machine learning for optimal budget spend

By |2019-07-12T19:35:14-04:00June 25th, 2019|General|0 Comments

Common Telecom PR Mistakes to Avoid

A lot has been made of the technological advances of the last century, decade – hell, even the last few days. Not only have these advances shaped the way we live, but they have also fundamentally changed the way we communicate, engage and ultimately impact and influence one another. With this in mind, here are

eStruxture Welcomes Industry Influencer, Jaime Leverton, to Its Team

Does the name Jaime Leverton ring a bell? With 15 years in various executive roles with big corporations like IBM Canada, Bell Canada, Blackberry, the National Bank of Canada and Cogeco Peer 1, it’s safe to say Ms. Leverton is quite a valued thought leader in the tech, telecom and financial worlds. As a result,

Your Top Five Tips for Generating Mainstream Media Interest in Tech & Telecom

Jaymie Scotto Cutaia: Another month, another article in Forbes! It goes without saying that as PR professionals media engagement is a top priority. Over the 14+ years that JSA has been in business, we have always prided ourselves on garnering media attention within the tech and telecom industries by solidifying and nurturing key media relationships

Maven Wave Simplifies Data Automation Process, Enabling Concise and Targeted Marketing

Ahead of the company’s participation at Google Cloud Next ’18 next week in San Francisco, Maven Wave announces its new solution that harnesses Google’s sophisticated analytics and cloud services, allowing customers to optimize and automate their digital marketing strategies. In the connected world we live in, data is king, and that is why Maven Wave’s

Virtual Reality Moving Closer to Everyday Reality

A decade and a half ago, Virtual Reality (VR) was a pipedream. Children’s shows were created around it, like the Jetsons with a 2K spin. In 2017, VR is not just virtual, it’s full-blown reality. Capto CEO & Co-Founder, Tracy Currie eloquently laid out his thoughts on VR in a recent Light Reading article While

Disruption! How to Survive the Telecom, Media / Entertainment “Perfect Storm” – Free White Paper

Capto Consulting’s Telecom, Media & Entertainment Companies in the Crucible: CMO-CIO Collaboration Essential for Growth – White Paper – Available Now for Free Download Capto Consulting, expert providers of management consulting that improves company operations, economics and efficacy, has released its latest white paper entitled, “Telecom, Media & Entertainment Companies in the Crucible: CMO-CIO Collaboration Essential

Attention TNN readers: we are excited to work with Meet The Boss TV to bring you this interview of Christopher Dean, Chief Strategy Officer of Skype. IN 2005, Skype was acquired by eBay for $2.5 billion. In 2009, it was sold for less. Between that time, millions of people and businesses used Skype for free

By |2010-05-12T21:54:55-04:00May 12th, 2010|Telecommunications|0 Comments
jaymie scotto associates
Jaymie Scotto & Associates (JSA) is the preeminent agency for Data Center and Telecom PR, Marketing and Event Planning.
P.O Box 20 Middlebrook, VA 24459 Email: [email protected] Phone: 1.866-695-3629 Contact JSA

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